ViacomCBS Networks and Comcast-Owned Sky Expand Italy Deal

ViacomCBS Networks and Comcast-owned pay-TV Sky Italia have announced a new multi-year deal that expands and extends their collaboration in Italy.

The agreement will raise the number of ViacomCBS channels available on Sky Italia platforms from 9 to 12, by adding Paramount Network, Spike and VH1 which previously just aired on terrestrial in the country. Local versions of MTV, Nickelodeon, Nick Jr, Comedy Central and Italian kids’ channel Super! were already present on Sky.

More significantly ViacomCBS and Sky Media, which is Sky Italia’s advertising arm, also inked a new commercial pact under which ViacomCBS channels and digital advertising in Italy will be entirely sold by Sky Media starting from February 2.

Both agreements build on a long-standing rapport between ViacomCBS and Sky across Europe where Sky has been distributing and successfully selling advertising across ViacomCBS’ portfolio of U.K. channels, including British broadcaster Channel 5, for the past decade.

“Our new commercial agreement with Sky Media represents an opportunity to effectively support our business and brands over the next years in Italy, which remains one of the most important and valuable markets in which we operate,” Raffaele Annecchino (pictured) who is President of ViacomCBS Networks Southern and Western Europe, Middle East and Africa, said in a statement.

The strengthened tie between ViacomCBS Networks and Sky “will give even more investment opportunities to our customers and confirms SkyMedia’s role as a key player in the [Italian] market,” noted Giovanni Ciarlariello, Sky Italia’s Chief Media Digital and Data Officer.

Also on Wednesday, Comcast and ViacomCBS struck a new carriage pact in the U.S.

Sky, which is the largest pay-TV operator in Europe, besides its pact with ViacomCBS and other terrestrial broadcasters in Italy such as Mediaset, has a bundling deal with Netflix in Europe and recently re-upped its partnership with HBO that also gives Sky content from Warner Bros. and from Turner channels.

Sky Media currently handles advertising of A&E and Disney channels in Italy besides all Sky and Fox Networks Group brands.


More TV

  • Michael Rooker

    Michael Rooker Joins Showtime Pilot 'The President Is Missing'

    Michael Rooker has been cast as a series regular in the Showtime drama pilot “The President Is Missing.” Rooker joins previously announced lead David Oyelowo and cast members Janet McTeer, Medina Senghore, Paul Adelstein, and Gina Gallego in the pilot, which is based on the novel of the same name by James Patterson and Bill [...]

  • Stella Baker The Republic of Sarah

    CW's 'Republic of Sarah' Pilot Casts Stella Baker in Lead Role

    Newcomer Stella Baker has been cast in the title role in The CW’s “The Republic of Sarah” pilot, Variety In the pilot, faced with the destruction of her town at the hands of a greedy mining company, rebellious high school teacher Sarah Cooper (Baker) utilizes an obscure cartographical loophole to declare independence. Now Sarah must [...]

  • Kelly Campbell - hulu

    Kelly Campbell Named Hulu President

    Hulu’s chief marketing officer Kelly Campbell has been promoted to president of Hulu, a move that comes in the wake of Randy Freer’s recent exit as CEO of the company. Changes have been afoot at Hulu internally, now that the streaming service is now fully under Disney’s operational control. Disney TV Studios’ Dana Walden now [...]

  • The Sleepers

    Berlinale Series Market Sets Spotlight on Central and Eastern Europe

    It boasts one of the fastest-growing TV industries on the planet, but that hasn’t cleared up misconceptions when it comes to Central and Eastern Europe. “I would like to kill some stereotypes about the region,” said Kamila Zlatušková, founder of the Serial Killer TV Festival in Brno, Czech Republic, during a showcase of regional series [...]

  • Pete Davidson

    Pete Davidson Thinks He 'Should Be Done' With 'SNL': 'They Think I'm F---ing Dumb'

    Pete Davidson’s time as a cast member on “Saturday Night Live” may be coming to an end, the comedian revealed as he discussed the future of his career in an interview with Charlamagne tha God on Monday. In a candid interview, Davidson was asked by “The Breakfast Club” host where he saw himself in five [...]

  • Miriam Haley and Tarale Wulff

    Women Who Testified in Harvey Weinstein Trial Slam His Lawyers for 'Victim Blaming' 

    Six women testified during the Harvey Weinstein rape trial, and now that the former movie mogul was found guilty of two felony charges, those women are speaking out with newfound freedom. Miriam Haley, who was assaulted by Weinstein in 2006, resulting in him being convicted of a criminal sex act (which carries a maximum sentence [...]

  • Mekai Curtis Curtis Jackson

    'Power' Prequel Series 'Raising Kanan' Casts Mekai Curtis in Lead Role

    “Power Book III: Raising Kanan” at Starz has found its lead actor. Mekai Curtis has been cast as a young Kanan Stark, the character played in the mothership series by Curtis “50 Cent” Jackson. He joins previously announced cast member Patina Miller, who will play Kanan’s mother. The young Kanan is described as smart, driven [...]

More From Our Brands

Access exclusive content