‘Masked Singer’ Named 2019 Format of the Year by U.K. Firm K7 Media

In a recently released industry study, U.K.-based research firm K7 Media has named “The Masked Singer” as its ‘Format of the Year’ for 2019.

Entitled ‘Tracking the Giants: The Top 100 Travelling Formats,’ the annual study explores the global marketplace for unscripted formats, offering an overview of sales, trends and other forces driving the market.

For 2019, the research team tracked nearly 400 deals, which included 345 new licenses, in an effort to determine what was on the way up, formats on the way out and titles that remained evergreen.

With close to 25 sales announced in 2019 alone, MBC/Fremantle’s musical game show “The Masked Singer” was leader of the pack for the past 12 months.

First introduced in South Korea in 2015, the franchise has since spread to 22 different countries, with more to come this year. Earlier this month, the U.S. version’s third season premiere, which got the lead-out from the Super Bowl, scored 23.73 million viewers for Fox.

“‘The Masked Singer’ is the perfect example of a format whose success could not have been predicted,” says K7 Media CEO Keri Lewis Brown.

Because this young format did not figure on the 2018 study, and in a year’s time has found global success, Brown argues, “it is fantastic to look deeper than the spectacle and truly understand what keeps audiences across the globe tuning in.”

K7 Media also notes that “Masked Singer” embodies the current desire for ‘positive competition,’ arguing that the playful and ostentatious concept has had an outsized impact on the global television landscape, comparable to that of “The Voice” in 2010.

The report also named Fremantle as ‘Distributor of the Year.’ Leaving “The Masked Singer” aside, Fremantle had four other titles in the top 15 best-sellers rankings, with formats such as “Family Feud,” “Got Talent,” “5 Guys a Week” and “Eating with My Ex” encompassing more than 20 sales as well.

More TV

  • The Eddy

    'The Eddy': TV Review

    “Jazz is Paris and Paris is jazz,” spoke-sang Malcolm McLaren a quarter-century ago, though the statement is valid as ever today: Since the end of World War I, when a number of African American soldiers settled in Paris — and still others left their music behind — the city has become a kind of world [...]

  • GREY'S ANATOMY - ABC's "Grey's Anatomy"

    'Grey's Anatomy' to Officially Send Off Justin Chambers in March 5 Episode (Watch)

    Justin Chambers’ last onscreen appearance in “Grey’s Anatomy” was back in November 2019, but his longtime character Alex Karev will officially get his sendoff in the March 5 episode. A trailer for the episode entitled “Leave A Light On” (which you can watch above) flashes back through Chambers’ 15 seasons on the show, seeing his [...]

  • One Day At A Time -

    TV News Roundup: 'One Day at a Time' Casts Marla Gibbs and Reggie Watts

    In today’s TV news roundup, Marla Gibbs and Reggie Watts have been cast in guest roles on “One Day at a Time” and Netflix released the premiere date and teaser for “The Eddy.” CASTINGS Marla Gibbs and Reggie Watts have been cast in guest roles on PopTV’s “One Day at a Time.” The two actors [...]

  • Sofia Vergara Heidi Klum2

    Sofia Vergara, Heidi Klum Set as 'America's Got Talent' Season 15 Judges

    Sofia Vergara has signed on as a judge for the upcoming 15th season of “America’s Got Talent” at NBC, Variety has learned. In addition, Heidi Klum is returning to the show for the first time since 2018. They join the current judging panel that consists of Simon Cowell and Howie Mandel, with Terry Crews serving [...]

More From Our Brands

Access exclusive content