‘American Idol’ Producer Fremantle Looks To Reduce Global Environmental Footprint

Aiming to reduce its waste and emissions, London-based “Idol” producer-distributor Fremantle has formed a partnership with Albert, a collaborative industry-backed project aimed at tackling the environmental impact of the entertainment sector. 

Founded in 2011, Albert is governed by an industry consortium that includes BAFTA, independent companies and broadcasters. 

Fremantle is working with Albert to develop a version of Albert’s carbon calculator, which tracks emissions caused by productions, for use by global businesses and production houses. The companies hope to use Fremantle’s global scale and Albert’s industry clout to provide the international production community the opportunity to accurately track their carbon emissions. 

According to Albert research, one hour of television produced creates 13.5 tons of carbon dioxide emissions – the equivalent of running three homes with gas and electricity for a whole year. 

Albert’s carbon calculator has been available in the U.K. since 2011 and is currently used by more than 900 British companies.

The calculator enables the precise calculation of the expected carbon footprint of productions and highlights ways to reduce the environmental impact and embed sustainable production values within shows. All companies that have Albert certification are able to show an end credit logo on their productions.  

“We have a great privilege at Fremantle to change perceptions through our global storytelling, and I hope that our partnership with Albert will help redefine how the industry views sustainable productions,” said Fremantle CEO Jennifer Mullin. 

Kevin Price, BAFTA COO and chair of the Albert consortium, added: “This is a fantastic partnership for Albert that allows us to take our project to a global audience and help production companies around the world to join us in our sustainability efforts. We look forward to working with Fremantle and supporting them as they champion sustainability across their business.”

Roser Canela-Mas, Albert’s industry sustainability manager, said Fremantle was the first global media group to take responsibility for the environmental impact of its productions worldwide and expressed hope that other international organizations would be encouraged to follow suite. 

“Building an international calculator will allow Fremantle to understand the impact of all of its productions at scale and act upon it, but more than that, it will also allow smaller organizations around the world access to a tool that will assist them in making better environmental decisions when creating TV content,” Canela-Mas added.

Fremantle will use the global version of the calculator throughout all of its companies to set targets to reduce its production footprint within three years. The group said its global best practice would ensure that all of its productions worldwide reduce waste and emissions.

More TV

  • Caroline Flack

    'Love Island’ Pulled For Second Night After Former Host Caroline Flack’s Death

    For a second consecutive night, ‘Love Island’ will not air on U.K. broadcaster ITV2 following the death of former host Caroline Flack, Variety has confirmed. An ITV spokesman said: “Many people at ITV knew Caroline well and held her in great affection. All of us are absolutely devastated at this tragic news.” “After careful consultation between [...]

  • Caroline Flack

    Caroline Flack's Death Prompts U.K. Petition Demanding Media Inquiry

    A petition calling on the U.K. government to launch an inquiry into British media coverage of public figures has garnered close to 206,000 signatures. The death of former “Love Island” host Caroline Flack, one of the country’s most popular TV personalities, spurred the initiative, which asks government to investigate the press following “the maltreatment of [...]

  • Caroline Flack

    'Love Island' Host's Shock Death Revives Concerns Around Mental Health, Media Scrutiny

    The death of popular “Love Island” host Caroline Flack has sent shockwaves across the U.K. and again raised long-running concerns about broadcaster ITV’s support of cast members on the hit reality competition as well as the country’s intense media scrutiny of public figures. Flack, one of the U.K.’s most recognizable reality hosts, was found dead [...]

  • Caroline Flack'ITV Palooza!', Royal Festival Hall,

    Caroline Flack, Former 'Love Island' Host, Dies at 40

    Caroline Flack, the former host of the U.K. reality competition, “Love Island,” has died. She was 40. “Everybody at ‘Love Island’ and ITV is shocked and saddened by this desperately sad news. Caroline was a much loved member of the ‘Love Island’ team and our sincere thoughts and condolences are with her family and friends,” [...]

  • Lynn Cohen

    Lynn Cohen, Magda on 'Sex and the City,' Dies at 86

    Lynn Cohen, a veteran stage and screen actor who played Magda on “Sex and the City,” died Friday. She was 86. Magda was Miranda Hobbe’s (Cynthia Nixon) housekeeper and eventually her nanny, and Cohen also appeared in both film adaptations of the show. She talked to Cosmopolitan about her role in 2018. “It showed a [...]

  • 'Outlander's' Sophie Skelton on Brianna's PTSD,

    'Outlander's' Sophie Skelton on Brianna's PTSD, Motherhood in Season 5 (SPOILERS)

    SPOILER ALERT: Do not read if you haven’t yet watched the Season 5 premiere of “Outlander,” entitled “The Fiery Cross,” streaming now on the Starz app. In the Season 5 premiere of “Outlander,” Brianna (Sophie Skelton) gets confirmation of something viewers have suspected since the Season 4 finale — that her rapist, Stephen Bonnet (Ed [...]

  • Netflix's 'Love is Blind' Pods

    How Netflix’s New Reality Series ‘Love is Blind’ Works

    Apologies to “The Bachelor,” ‘Love Island” and “90 Day Fiance” — you’re all decomposing roses compared to the majesty of Netflix’s out-of-left-field SENSATION, “Love is Blind.” The premise of this “experiment,” a label this reality series delights in using, is simple. A handful of singles enter soundproofed “pods” where they then date other singles without [...]

More From Our Brands

Access exclusive content