Pay TV platform Sky and NBCUniversal Global Distribution have announced a long-term partnership that will bring Sky customers in the U.K. and Ireland hundreds of hours of animated series from DreamWorks Animation. The pact follows deals with Discovery in June and Sony Pictures in July.
The DreamWorks Animation deal includes access to new spin-off series from film franchises such as “How to Train Your Dragon,” “Trolls” and “Madagascar.” The lineup will include premieres of “Madagascar: A Little Wild,” “TrollsTopia” and “Dragons Rescue Riders: Heroes of the Sky.”
Stephen van Rooyen, exec VP and CEO U.K. and Europe Sky, said: “Our new partnership with NBCUniversal brings an impressive range of family favorites from DreamWorks Animation to Sky and NOW TV customers. Adding DreamWorks’ loveable stories of dreams, journeys and heroes alongside our originals and our partner content means customers can access the content they love, all in one place – easy.”
“Families are spending more time at home than ever before – as kids and adults alike love DreamWorks characters, hopefully this will help them enjoy more moments together.”
Belinda Menendez, president and CRO, global distribution and international, NBCUniversal, said: “We are delighted to expand upon our long-standing relationship with Sky and NOW TV through this new deal that brings a vibrant, compelling slate of animated TV series to bolster the Sky Kids platforms. DreamWorks Animation has an outstanding pedigree in the realm of kids content and we look forward to partnering with Sky to bring these beloved characters and stories to homes across the U.K. and Ireland for families to enjoy.”
Sky already has over 5,000 episodes of on demand content from partners Viacom and Turner, and a host of Sky Kids Originals such as “Moominvalley” and “Morph.” Other shows include “Peppa Pig,” “Paw Patrol” and “SpongeBob Squarepants.”