While Swift kept the existence of both albums she released this year under wraps until the day before they arrived, she spoke about the creative process for “Evermore.”
Swift also discusses winning the Apple Music award for songwriter of the year and the songwriting process for both “Evermore” and its predecessor “Folklore.” Below are a list of three things Swift divulged about the projects in the Apple Music interview.
“Evermore” Feels More Conclusive Than “Folklore”
Writing “Folklore” during quarantine led the songwriter to surprise release it shortly after the project came together. The week after its release, however, she decided to keep going. Five months later, “Evermore” is out for the world to stream, but Swift is ready to close the book on this two-part series.
“I feel differently today than I felt the day after releasing ‘Folklore’ because, even the day after releasing ‘Folklore,’ Aaron and I were still bouncing ideas back and forth and we just knew we were gonna keep writing music,” she said. “With this one I have this feeling of sort of quiet conclusion and sort of this weird serenity of we did what we set out to do and we’re all really proud of it, and that feels really really nice.
Public Response to “Folklore” Gave Swift the Green Light for “Evermore”
Virtually every song on Swift’s first seven studio albums can be traced back to a moment from the artist’s own life. But she chose to forego the well-trodden path to success with “Folklore,” sharing instead a host of stories about people or places she made up.
With the subjects’ stories unfamiliar to her own personal life, Swift shifted gears into a form of storytelling that kept her own experiences more private. “Folklore” earned critical and commercial success in its first week, letting Swift know that the quarantine outlet she had picked up was appreciated by others stuck at home, as well.
“My world felt opened up creatively,” she said. “There was a point that I got to as a writer who only wrote very diaristic songs that I felt it was unsustainable for my future moving forward. So what I felt after we put out ‘Folklore’ was like ‘oh wow, people are into this too, this thing that feels really good for my life and feels really good for my creativity… it feels good for them too?”
“Evermore” Collaborators Worked Remotely
Like its sister album, “Evermore” was the product of remote collaboration. Prior to the pandemic, her collaborations were usually done in the same room, but the nature of the times necessitated ingenuity. Jack Antonoff and Aaron Dessner joined Swift for a recorded performance of “Folklore,” but had not been together in the months before that to craft the original album.
In a similar vein, “Evermore” was constructed through virtual communication. Bon Iver’s Justin Vernon features on both albums and has songwriting credits, yet he and Swift have yet to appreciate either album together in person.
“The Long Pond Studio sessions was the first time that Jack, Aaron and I were in the same room, and I still haven’t been in the same room with Justin Vernon, who has now collaborated on two albums heavily. We’ve talked but we’ve just never been in the same space together,” she said. “It’s pretty wild.”