Sony Music Entertainment has acquired Human Re Sources, J. Erving’s Los Angeles-based artist distribution and services company, from the music and tech company Q&A. It will become part of The Orchard, Sony’s global independent music distribution and artist and label services company. According to the announcement, Human Re Sources will continue to sign and develop artists directly as part of The Orchard’s offerings to artists and record labels.
Additionally, Erving will become executive VP of creative development for Sony Music Entertainment. In this newly created role, he will report to Sony Music Group chairman Rob Stringer and work closely with the company’s recorded music teams. He will also continue to lead Human Re Sources and become an executive VP at The Orchard, reporting to its CEO, Brad Navin.
Since its 2019 launch, Human Re Sources signed and developed artists such as YBN Nahmir, Pink Sweat$, Baby Rose, Bren Joy and more. It will bring artists 2Tone and Grip as well as Ant Clemons to The Orchard.
Previously, Human Re Sources was part of Q&A, a modern music and technology company co-founded and launched in 2019 by Troy Carter, Suzy Ryoo and Erving.
In making the announcement, Stringer said, “J has consistently managed to combine a natural A&R background with futuristic entrepreneurial flair. We have wanted to work with him for a long time so we are excited to have his label and expertise at The Orchard and a wider role within the core Sony Music company as a double step forward together.”
Erving said, “Since founding the company in 2017, I’ve made it my mission to seek quality over quantity, thereby establishing Human Re Sources as a formidable independent powerhouse of talent development. I am proud of what we’ve built and look forward to continuing to sign artists we truly care about in conjunction with our new partners at The Orchard. Our goal from the onset was to move culture. This partnership is a win for the culture. I am looking forward to this next chapter.”
“The Orchard empowers entrepreneurs as well as artists,” said Navin. “Partnering with J and the Human Re Sources team allows us to leverage both companies’ strengths as powerhouses to foster the development of great artists and deliver their music to a global audience.”
“Today marks another bittersweet and historic moment in my 21-year friendship and partnership with J Erving,” said Q&A CEO Troy Carter. “Brad Navin and Rob Stringer’s passion for the Human Re Sources roster made it the right home for the future of the brand. The HRS team will forever be a part of the Q&A family.”