Post Malone and Lil Nas X were among the chart-toppers in Buzz Angle’s year-end report for 2019 — with the top album and song of the year, respectively — while on-demand streams broke the 1 trillion mark for the first time in history.
However, as it had to sometime, streaming’s growth is slowing down. On-demand audio streams’ growth was down nearly 30 percent from 2018 (when they saw a 42 percent bump), and video streams were down even more, growing 10.6 percent compared with 24.3 percent in 2018.
Post Malone topped Drake for the year and took two of the three largest prizes, Artist of the Year (with 4.4 million total album consumption units) and Album of the Year for his “Hollywood’s Bleeding” (2.7 million album consumption units). He was the most streamed artist in 2019, with 6.7 billion on-demand streams in 2019. Drake comes in second with 6.3 billion, followed by Billie Eilish with 5 billion. “Hollywood’s Bleeding” was also 2019’s biggest-selling album project — which combines album sales, song sales and on-demand streams in a formula in which 10 song sales and 150 streams equal one album sale — with 2.0 million sales.
The top 10 album, song and artist charts are below, which are based on consumption (sales + on-demand streams). See Buzz Angle Music’s full report for many more charts and details.
“Old Town Road” by Lil Nas X was the most consumed song in 2019 with more than 7.8 million song project sales. Post Malone and Swae Lee’s song “Sunflower” followed with more than 5.6 million song project sales.
The streaming mark of 1,010,000,000 streams represents an increase of 25% over 2018’s 809.5 billion streams. On-Demand Streams in 2019 accounted for 85% of all music consumption in the United States, a 7.6 point increase from 2018. Overall streaming activity in the United States, which includes on-demand and programmed streams, broke the 1.1 trillion mark for the first time.
In terms of straight physical sales (not including streams), Taylor Swift’s “Lover” was far in the lead with around 1.09 million units sold, while the No. 2 seller, Billie Eilish’s “When We All Fall Asleep, Where Do We Go?” at a distant 595,000 units.
However, Eilish — who was born a decade after record labels began phasing out vinyl in the early 1990s — topped the year’s vinyl sales with around 113,000 units. The Beatles’ “Abbey Road” was No. 2 with 101,000 units and Queen’s “Bohemian Rhapsody” soundtrack was No. 3 with around 79,000. While much has been made of vinyl’s resurgence in popularity in recent years, those numbers indicate that it represents a small percentage of the overall music market.
Albums (Based on album’s total consumption: album sales + song sales + on-demand streams)
- Hollywood’s Bleeding: Post Malone 2,655,714
- When We All Fall Asleep, Where Do We Go?: Billie Eilish 2,293,370
- Lover: Taylor Swift 2,038,347
- thank u, next: Ariana Grande 1,848,838
- Free Spirit: Khalid 1,406,749
- Beerbongs & Bentleys: Post Malone 1,200,461
- 7 EP: Lil Nas X 1,183,940
- Hoodie SZN: A Boogie wit da Hoodie 1,099,580
- Happiness Begins: Jonas Brothers 1,083,498
- Scorpion: Drake 1,062,468
Songs (Based on total consumption: song sales + on-demand streams)
- Old Town Road: Lil Nas X 7,855,424
- Sunflower: Post Malone & Swae Lee 5,680,501
- Wow.: Post Malone 4,609,793
- 7 rings: Ariana Grande 4,279,938
- bad guy: Billie Eilish 4,251,802
- Truth Hurts: Lizzo 3,927,234
- Middle Child: J. Cole 3,807,561
- Without Me: Halsey 3,456,936
- Ransom: Lil Tecca 3,453,510
- Going Bad: Meek Mill 3,263,888
Top Artists (Based on total consumption: album sales + song sales + on-demand streams)
- Post Malone 4,359,559
- Drake 3,743,046
- Billie Eilish 3,384,223
- Taylor Swift 3,381,338
- Ariana Grande 2,976,345
- Youngboy Never Broke Again 2,379,128
- Juice Wrld 2,240,770
- Khalid 2,170,722
- Queen 2,098,889
- XXXTentacion 2,009,078