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C.J. Strock, formerly of William Morris Endeavor, joins Patrick McAuliff and Phil Egenthal, formerly of Paradigm Talent Agency to form Mint Talent Group, the new company announced early Tuesday. Founding agents include Mary Allen and Cassie Siegel (formerly of Madison House); Michael Morris and Ryan Owens (formerly of Paradigm); Peter Wiederlight (ex-WME) and Logan Handelsman (ex-CAA). Mint is a booking agency and entertainment company, “re-imagined with an artist-centric model that advocates career longevity,” according to the announcement.

The roster proudly includes such artists as Blackberry Smoke, Brian McKnight, CloZee, Erasure, George Porter Jr., Mavis Staples, Rising Appalachia, Stick Figure, Trevor Hall, Steel Pulse, Stephen Marley, and Taj Mahal, among many others. The full client roster below.

In addition to core booking representation — which also include brand partnerships, private and corporate booking, as well as voice-over, TV and film — Mint will guide clients through a “reimagination of the agency marketing department via a proprietary 47 point marketing plan designed to embrace new technologies,” the announcement continues. Clients will also enjoy access to a premier artist fan club ticketing platform.

Strock said, “I am thrilled that we have built a new business based on positive core human values for all parties involved in the Mint Family.  I am very proud of my partners, employees, and top to bottom across the Music client roster and Sports properties. Let’s go!”

McAuliff added, “The goal of Mint is to bring together great agents with amazing rosters so that both can thrive at a home that values the associate, agent and artist like family.” Egenthal added, “At Mint, we are building a foundation that supports both Artists and Agents growth for the entirety of their careers’… all the while carving out charitable and benevolent causes to support and empower with our efforts.”

Inaugural Mint Roster:

Acoustic Alchemy

Alejandro Escovedo

Allman Brothers Band

Ambrose Akinmusire

Antonio Sanchez

Apashe

Art Garfunkel

Artikal Sound System

Axel Thesleff

Ayla Nereo

Bag Raiders

Ballyhoo!

Big Band of Brothers

Bill Frisell

Blackberry Smoke

Blind Boys of Alabama

Bob James

Boyfriend

Brandon “Taz” Niederauer

Brian McKnight

Brother Ali

Carla Morrison

Cas Haley

Charles Lloyd

Charlie Musselwhite

Charlie Starr

Chris Botti

Chris Roberts

CloZee

Collie Buddz

Dave Grusin

Dave Grusin & Lee Ritenour

David Ramirez

Deb Talan

Desert Dwellers

Doctor Lo

Dub Inc.

Dub Trio

Defunk

Dumpstaphunk

East Forest

El Ten Eleven

Erasure

Foundation of Funk

Fourplay

Freddy & Francine

GA-20

Gabriel Kelley

Gaby Moreno

George Porter Jr.

God Street Wine

Great Peacock

Helmet

Herb Alpert & Lani Hall

HIRIE

Jaimoe

Joe Ely

John Mayall

Jon Cleary

Josh Kelley

Keznamdi

Kitchen Dwellers

Kuinka

Lee Ritenour

Lucia Micarelli

LUZCID

Magnolia Boulevard

Marc Cohn

Mason Jennings

Mavis Staples

MEMBA

Mersiv

Mike Love

Moon Hooch

Moziah

National Park Radio

Neal Francis

New Breed Brass Band

New Orleans Jazz Orchestra / NOJO 7

Nick Perri & The Underground Thieves

North Mississippi Allstars

Orquesta Akokan

Passafire

Paz Dylan

Pocket Protection

Rebel Souljahz

Rising Appalachia

Rome in Silver

Sammy Miller and The Congregation

Satsang

Shemekia Copeland

Space & Harmony

Steel Pulse

Stephen Marley

Stick Figure

Taj Mahal

The Elovaters

The Flatlanders

The Green

The Movement

The Orb

The Shady Recruits

The Weepies

The Wild Feathers

Trevor Hall

Tripp St.

Vanic

White Denim

Yaim