Projeto Paradiso Fights for Brazilian Film Industry

BERLIN — Having slowed incentives to a near halt this year, Brazilian president Jair Bolsonaro’s government looks set to decimate film funding in 2020. Brazil’s industry is bracing – and fighting back.

On Sunday, at Berlin, Projeto Paradiso, a philanthropic organization, announced a Sao Paulo Forum, New Business Models for a New Audiovisual Era, and that it was backing the participation of Brazil’s Clarisse Goulart, from Rio de Janeiro’s Conspiraçao Filmes, at Less is More, a European program coaching development executives.

Projeto Paradiso, is also supporting the attendance at Berlin of filmmakers behind 11 selected movies or projects from “All the Dead Ones’” Caetano Gotardo and Marco Dutta downwards.

Project Paradise will never have anywhere near the budget of Brazil’s massive Audiovisual Sector Fund, whose very existence is now challenged by Bolsonaro. But it is investing in the industry precisely where money goes furthest – development and distribution – and targets what the burgeoning content industry prizes most: New talent.

Founded in March 2019 by Olga Rabinovich, the non-profit Projeto Paradiso has already sent Brazilian talent to Germany (Next Wave, DFFB), Colombia (BAM), Cuba (EICTV), the U.S. (Stony Brook University), Slovakia (Pop Up Residency), France (Biarritz BAL-LAB), Italy (Torino Film Lab, Biennale College of Venice), Luxembourg (EAVE), Mexico (Cine Qua Non Lab, Locarno Industry Morelia).

Its Sao Paulo Forum will debate “new financing opportunities, public funding or the lack thereof, private funds, philanthropy and non-profits, spectator-based support, disruption and entrepreneurship, servicing vs IP, streamers and the hate-love relationship cinema has with them,” said Josephine Bourgois, executive director of the Olga Rabinovich Institute. Johanna Koljonen, author of the Göteborg Festival’s Nostradamus Report, will attend the first night.

Projeto Paradise is already building critical mass in a new knowledge economy, and associated with exciting new talent. “Shine Your Eyes,” the first fiction film by Matías Marini, who was “key to the creation of Projeto Paradiso, especially on the international front,” said Bourgois, hit Berlin as one of the buzziest Brazilian movies in Panorama.

There’s good word of mouth too on melodrama/road-movie “Campo Amor Rocha, written by Yuri Peixoto, just 22, and a recipient of Incubator Paraiso funding, and to be directed by Nina Kipko, A.D. to Karim Aïnouz on “Invisible Life,” and a tutor at Fortaleza’s CENA 15 Screenwriting LAB, set up by Aïnouz, Sérgio Machado and Marcelo Gomes. Such new blood may be lifeblood for Brazil in the future.

Popular on Variety

More Film

  • Extinction

    Coronavirus Causes 85% Crash in Asia Box Office

    Theatrical box office in the Asia-Pacific region tumbled a massive 85% in the first two months of the year. The coronavirus caused cinema closures, audience hesitation, and a halving of the number of film releases. Asia is home to the five of the top ten cinema markets outside North America. According to data from the [...]

  • Lindsay Lindenbaum on 'Tomboy,' Female Drummers,

    How 'Tomboy' Filmmaker Used SXSW Cancellation to Fine-Tune Her Film

    “Tomboy” filmmaker Lindsay Lindenbaum spent five years following four female drummers trying to make it in a male-dominated world. Lindenbaum profiles Bobbye Hall, a drummer who started at Motown Records in the late ’60s and later toured with Bob Dylan. Samantha Maloney, whose obsession with MTV’s “Headbangers Ball” as a teenager led her to fall [...]

  • Wonder Woman 1984

    Will the Coronavirus Pandemic Wipe Out All of Summer Blockbuster Season?

    Say goodbye to blockbuster season — at least for this year. After would-be summer hits from Disney, Warner Bros., and Universal already vacated their release dates, Sony Pictures announced Monday that its comic book adventure “Morbius,” “Ghostbusters: Afterlife” and virtually all of its upcoming tentpoles were being moved into the fall or beyond. It was [...]

  • Dodgers Stadium Empty

    Movie Theaters and Concerts Could See Major Attendance Drop Post-Pandemic (Study)

    After a month of increasing anxiety and self-isolation due to the coronavirus pandemic, audiences in the U.S. are largely not eager to return to public events once the crisis subsides, according to a new study. In a survey of 1,000 consumers in the U.S., 44% of respondents said they would attend fewer large public events, [...]

  • 'Dolphin Reef' Review: A Dazzling Look

    'Dolphin Reef' on Disney Plus: Film Review

    Out of the vast universe of nature documentaries, I don’t think I’m alone in finding films about life under the sea to occupy a special place. The very fact that they exist, of course, is amazing — though when you watch one, part of the wonder is that you’re not thinking about how aquamarine filmmakers [...]

  • CONJURING DAD – In Disney and

    What's Coming to Disney Plus in April 2020

    Disney Plus will continue to expand its library next month, adding older films as well as new episodes of its original programming. Less than a month after its release on March 6, Pixar’s “Onward” is making an early jump to Disney’s streaming platform amid the coronavirus pandemic. With the vast majority of theaters now closed [...]

  • Black AF Netflix

    Everything Coming to Netflix in April

    As everyone continues to self-quarantine and practice social distancing due to the coronavirus pandemic, there’s no better “at-home” activity than catching up on all the new films and shows streaming on Netflix this April. A number of new series are set to premiere on the streaming platform, including “Never Have I Ever,” “#BlackAf,” “OuterBanks,” “The [...]

More From Our Brands

Access exclusive content