×

‘Airplane Mode’ Is Netflix’s Most Popular Non-English Film (EXCLUSIVE)

RIO DE JANEIRO — Cesar Rodrigues’ “Airplane Mode” is the most popular non-English language feature on Netflix so far in the world, Netflix disclosed exclusively to Variety on Thursday.

The first Netflix original feature production in Brazil, released on Jan. 23, has been watched by nearly 28 million households, of which one third are in Brazil and two thirds outside the country. The U.S., Mexico, France and Germany lead the viewership outside Brazil, according to Netflix.

Portuguese-language dramatic comedy “Airplane Mode” was made by Rio-based production company A Fabrica for Netflix and stars Larissa Manoela, a local TV show teen star. In the plot, protagonist Ana, a young digital influencer addicted to social media, has a car accident while driving with her attention fixed on her smart phone. Her family sends her to a detox trip at the farm of her grandfather Germano (played by Brazilian vet rock star Erasmo Carlos), where there is no Internet coverage, and she realizes life is more than the web.

Cesar Rodrigues is an seasoned director of comedy and teen features and TV shows. He helmed “Minha mae e uma peça 2,” a local blockbuster comedy released in 2016, which sold more than 9 million tickets in Brazil.

“Airplane Mode” is the first full original Netflix feature produced and released in Brazil. Marcelo Galvao’s “The Killer” was released in 2016 by Netflix as an original, but was produced independently, according to a Netflix’s source.

Netflix announced in April 2019 that it had 30 original series and films in production in Brazil. The initial focus was on series. The company released 11 Brazilian original series in 2019 and two other series so far this year.

Popular on Variety

More Film

  • Empty movie theater

    Cinemark Cuts Employee Wages Temporarily After Coronavirus Closes Theaters

    Cinemark is temporarily reducing wages for all U.S. employees while its theaters remain closed due to the coronavirus pandemic. With these measures, workers salaries will be cut by around 50%. All employees are working reduced hours and will still maintain full benefits. Cinemark’s CEO Mark Zoradi and the board of directors are voluntarily forgoing their [...]

  • Lionsgate

    Lionsgate Layoffs Hit Feature Film Marketing and Distribution Department

    Lionsgate has laid off nearly 20 employees, primarily in its feature film marketing and distribution department, sources tell Variety. The cuts had been in the works for months as part of a restructuring and were not influenced by the coronavirus outbreak, Lionsgate said. No other layoffs are currently planned, and most, but not all, were [...]

  • Visions du Réel Reimagined as Digital

    Switzerland's Visions du Réel Reimagined as Digital Only Event

    Visions du Réel, a film festival in Nyon, Switzerland, has changed the format of its next edition to accommodate the restrictions imposed by the Swiss government in light of the coronavirus pandemic. Originally planned to run from April 24 to May 2, the festival will now be a digital-only event held over a longer period, [...]

  • SAG-AFTRA HQ

    SAG-AFTRA Announces Dues Extension Program for Members During Coronavirus Pandemic

    SAG-AFTRA has developed a program to provide dues relief for SAG-AFTRA members during the Covid-19 pandemic with an extension of the May 1 deadline. “Members experiencing financial hardship resulting from work stoppages related to Covid-19 will be granted a due date extension and an installment plan for those payments,” the union said. “As part of [...]

  • Studio Babelsberg

    Terminated 'Matrix 4,' 'Uncharted' Film Crews Demand Help From Studio Babelsberg

    Germany’s Studio Babelsberg is seeking to find a settlement with hundreds of film crew members following the shutdown earlier this month of Warner Bros.’ “The Matrix 4” and Sony Pictures’ “Uncharted” amid the coronavirus outbreak. The production stop has left many independent film crew members without pay and more than 300 have formed a working [...]

  • Empty movie theater

    Theater Owners Create $2.4 Million Fund for Cinema Workers

    The National Association of Theatre Owners and the Pioneers Assistance Fund have created an initial $2.4 million fund to provide financial assistance to movie theater employees who need help due to the coronavirus pandemic. The organizations said Monday that the first part of the initiative is a grant program that will provide a stipend to [...]

More From Our Brands

Access exclusive content