×

Production Commission for the Paris Region Pushes to Make Film and TV Shoots Greener

Executives at Film Paris Region, the dedicated production commission for France’s Ile-de-France region, hope to make 2020 a transformative year in their ongoing push to promote sustainability as an innate industry practice. With that objective in mind, regional authorities have entered the new decade touting the results of a three-year study they undertook in partnership with the European Regional Development Fund and the French sustainability collective EcoProd, and now hope to put those ideas into action.

Since 2017, Film Paris Region has partnered with seven international counterparts to form Green Screen, a collective-action project meant to reduce the European film industry’s shared carbon footprint. Each member was given a specific avenue of investigation, with the French asked to identify technological innovations applicable on an industrial scale.

Film Paris Region executive and former EcoProd project manager Joanna Gallardo teamed with innovation expert Benoit Ruiz to identify and subsequently investigate a swath of new practices and technological breakthrough targeted at the audio-visual sector and encompassing every phase from pre-production through to distribution. “We began with 300 technological innovations, which we then whittled down to 30,” Gallardo explains. “We then analyzed each one from an economical, technical, and environmental perspective.”

The 30 innovations run the gamut from a hydrogen-powered generator meant to reduce diesel dependency, to a new broadcasting device that would ease the bandwidth used by streaming videos, to an original program for recycling cups, though there is one constant shared by each and every one. “We chose these specific projects not only because they offered new ideas or responses to questions asked. They were also chosen for their ability to be put into place quickly.”

Gallardo and Ruiz capped their study with a panel at the London production forum Focus this past December, and will spend the coming months presenting each of their 30 innovations to local players. “We’ve spent a long time talking about this in theory, and now the plan is to present the concrete solutions,” says Gallardo. “We want to get these projects into the right hands and get them moving.”

Gallardo cites Munich’s carbon-neutral Bavaria Studios as a guiding example in her push to promote more sustainable production locales in the Ile-de-France region, though she does anticipate some preliminary pushback. “The challenge is to help people understand that these solutions will not cost them more money,” she adds. “Granted, they do require an initial investment in materials, but over time they will yield a strong return in investment.”

On that front, the regional commission has found a powerful ally in the international streamers looking for studio space in town, many of which have strict requirements for sustainable practices. “Companies like Netflix require the studios to be eco-responsible,” Gallardo continues. “They want them to be certified, and ask for certification numbers. They don’t overlook it, and because they very much need space, it pushes our local studios to adopt an eco-responsible infrastructure in order to remain competitive.”

And so, as Gallardo sees it, that makes for a winning proposition. “Some have these preconceived notions that this processes will cost them more money and serve no real purpose,” she notes. “[But] these operators can count on additional opportunities and clients, as well as lower energy bills coupled with higher technical performance. By reducing their energy footprint, they’re also reducing their overall costs, and that will make them more competitive in the marketplace.”

Pictured: Six industry players in France, including the film commission for the Paris region, launched the Ecoprod initiative to persuade the production sector to reduce its environmental footprint.

More Film

  • Charlize Theron Jay Roach Bombshell BTS

    How Charlize Theron Helped Save Her 'Bombshell' Production

    Exactly two weeks before “Bombshell” was set to begin shooting, Annapurna backed out of the $35 million production. Producer Charlize Theron, who also stars in the film, was on a location scout with production department heads when she heard the bad news. “We had [cast] Nicole Kidman and Margot Robbie — two of the busiest [...]

  • Wasp Network

    Netflix Scoops Olivier Assayas's 'Wasp Network' With Penelope Cruz, Edgar Ramirez (EXCLUSIVE)

    Netflix has acquired U.S. rights and several other territories for Olivier Assayas’ “Wasp Network,” the Cuban spy thriller headlined by Penelope Cruz and Edgar Ramirez which world premiered at Venice last year, Variety has learned. The streaming giant is believed to have bought international rights to the film outside of China, Eastern Europe, Greece, Portugal, [...]

  • Octavia Spencer PGA Visionary Award

    Octavia Spencer Faced a Hard Fight to Gain Traction in Hollywood

    Octavia Spencer never believed she would be in front of the camera. Instead, she always saw herself as a producer. Her award-winning performances in movies such as “The Help,” “Hidden Figures” and “The Shape of Water” helped Spencer, recipient of the Visionary Award at the PGA Awards this year, to do both. But getting traction [...]

  • Jeremy Kleiner Dede Gardner Brad Pitt

    Brad Pitt's Production Banner Plan B Relies on Creative Diversity

    “For a long time people tried to figure out ‘What is Plan B?’” says Plan B principal Dede Gardner, who along with fellow executives Jeremy Kleiner and Brad Pitt will receive the David O. Selznick Award at the 31st annual Producers Guild Awards on Jan. 18. “I remember Brad came to us the year that [...]

  • Allison Janney and Viola Davis appear

    Film Review: 'Troop Zero'

    You’ve probably seen a version of “Troop Zero” before. Whether that version was called “Troop Beverly Hills,” “The Mighty Ducks,” or an edited-for-TV showing of “The Bad News Bears,” it’s unlikely that anything here will be particularly fresh to anyone but the youngest of viewers. But novelty does not appear to have been high on [...]

  • Cast of 'Black Panther'25th Annual Screen

    Peers Honoring Peers: What Makes SAG Awards Special

    The 26th annual SAG Awards will be held Jan. 19 at the Shrine Auditorium in Los Angeles and broadcast live on both TNT and TBS at 8 p.m. EST. The SAG Awards are different from typical awards ceremonies for a number of reasons — beginning with length. The show, which comes in at two hours, [...]

More From Our Brands

Access exclusive content