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Content-marketing agency Silk Factory has named veteran FilmNation marketing executive Richard Baker as president of its U.S. operations.

Silk Factory has recently delivered campaigns for best picture Oscar-winner “Parasite,” “Portrait of a Lady on Fire,” “Horizon Line” and “Crock of Gold.” It made the announcement Friday.

In his new role, Baker is set to attend the online American Film Market, which launches Nov. 9. He will present a session titled “Marketing for Producers & Filmmakers.”

Baker previously served as FilmNation’s executive vice president of marketing and creative advertising, through its initial decade of of expansion. He spearheaded the international release of over 100 titles including “Arrival,” “The King’s Speech,” “The Big Sick,” “Looper,” “Magic Mike,” “Room,” “Under the Skin,” “The Imitation Game” and the films of Pedro Almodóvar and Terrence Malick.

“We have a wonderfully diverse team of exceptional creative talent at Silk Factory,” Baker said. “They consistently put the audience at the heart of everything they do and create standout assets that cut through the noise. I’m genuinely excited to bring my 15 years of client-side experience and help deliver Silk Factory’s ‘special sauce’ to the US. Right out of the gate, we’ll be crafting campaigns for clients across theatrical, streaming, VOD and broadcast platforms.”

Silk Factory co-founders John Piedot and Andy Snook said, “Richard is the perfect partner to expand Silk Factory in the US market. He’s a proven leader and an accomplished marketing executive with an exemplary creative sensibility and strong industry relationships.”

FilmNation CEO and Founder Glen Basner added: “I trusted Richard with all my marketing and creative advertising for over thirteen years. Fair to say, I think he’s best in class at what he does and I know he’ll lead Silk Factory to great heights.”