Rob Schneider To Star in and Direct Spanish-Language Comedy ‘Amor es Amor’ (EXCLUSIVE)

BERLIN — Teaming two of the most energetic players on the new Spanish-language content scene, El Estudio and Infinity Hill are teaming to produce “Amor es Amor,” Rob Schneider’s Spanish-language movie debut as both an actor and director.

A comedy, “Amor es Amor” turns on Enrique Juarez, an up-and-coming Mexican telenovela actor on the verge of breakthrough as a leading man, who has to hide his true self in order to achieve stardom.

That includes creating a fake relationship with former pop sensation, Sofia. The mastermind behind the whole scheme is Julian Rodin (Schneider), a big TV network honcho, who is secretly having an affair with Sofia.

“Amor es amor” marks the latest turn in a career which saw Schneider debut in 1990 as a writer and soon after cast member on “SNL,” then break out out in movies in “Deuce Bigalow – Male Gigolo” in which he created one of his most famed characters, a sad-eyed and inordinately hapless fish tank cleaner pushed by cruel happenstance into becoming a “man whore,” as his pimp tells him.

Schneider longstanding friendship and artistic collaboration with Adam Sandler caused The New York Times to dub them the Hope and Crosby of the 1990 and 2000s. Schneider has always been more than an actor, however, co-writing “Deuce Bigalow,” writing 2001’s “The Animal,” 2002’s “ The Hot Chick” and 2010’s “The Chosen One.”

From 2015, he has written, directed and starred in “Real Rob,” now renewed at Netflix, a fictionalized autobiography about Schneider and his real-life wife Patricia Maya Schneider, trying to make it in Hollywood.

Written by Schneider and Patricia Maya Schneider, who also penned “Real Rob,” “Amor es amor” is not a large leap, he said  describing it as “a funny and warm rom-com, to be made entirely in Spanish.”

He added: “Mexico is basically my second home, where I met my wife and where some of my favorite movies in the world were made, so directing and starring in a Latin American film is both a joy, a pleasure and kind of natural for me.”

“Amor es amor” is produced by Diego Suarez Chialvo, Pablo Cruz and Enrique López Lavigne for El Estudio and Axel Kuschevatzky, Phin Glynn and Cindy Teperman for Infinity Hills.

Launching at last November’s American Film Market, Infinity Hill partners longtime Telefonica and Viacom exec Axel Kuschevatzky, one of the Spanish-speaking world’s highest-profile film executives, “Waiting for Anya” producer Phin Glynn and producer Cindy Teperman (“Animal”).

Based out of L.A, London and Buenos Aires-based, Infinity Hill’s announced productions to date take in well-received Berlin competition player “The Intruder,” The Doorman,” produced by Glynn, starring Ruby Rose (Warner Bros.’ “Batwoman”) and Jean Reno (“Leon”) and a Lionsgate U.S. pick up; ”“Hunters in the Dark,” adapting Lawrence Osborne; and a William Boyd adaptation of Graham Greene’s “The Captain and the Enemy.”

Going public at this year’s Berlin Festival, the MediaNet Partners-backed El Estudio teams three of the most connected producers in the Spanish-speaking world: Canana head Pablo Cruz, “The Impossible” producer Enrique López Lavigne; and former Sony Pictures Intl. Productions head Diego Suárez Chialvo.

With offices in Mexico, Los Angeles and Madrid, its early El Estudio hits the ground running with 63 projects in development or production. Early partners include Sony Pictures Intl. Productions (“Juan of the Dead”), Netflix (“El Baile de los 41,”), HBO, Lionsgate (“Verguenza”) and Viacom Intl. Pictures.

Beyond “Amor es Amor,” multiple more productions and a key strategic alliance will be announced from Berlin through Cannes including titles with Chile’s Pablo Larraín (“Jackie”), Argentina’s Pablo Trapero (“The Clan”), Spain’s Paco Plaza (“Veronica”), Mexico’s Karla Souza (“How To Get Away With Murder”) Omar Chaparro (“No Manches, Frida”), and Catalina Aguilar Mastretta (“The Hours With You”).

Popular on Variety

More Film

  • Quicksand Scandinavian Cinema

    Sweden Is Not on Lockdown Despite Coronavirus Threat

    While most of the world is on lockdown mode, Sweden has taken a different route, with schools, restaurants, some theaters and most public venues still open. The Swedish health minister, Stefan Löfven, has asked people to behave like “adults” and not give in to the panic, and advised them to work from home, as well [...]

  • Extinction

    Coronavirus Causes 85% Crash in Asia Box Office

    Theatrical box office in the Asia-Pacific region tumbled a massive 85% in the first two months of the year. The coronavirus caused cinema closures, audience hesitation, and a halving of the number of film releases. Asia is home to the five of the top ten cinema markets outside North America. According to data from the [...]

  • Lindsay Lindenbaum on 'Tomboy,' Female Drummers,

    How 'Tomboy' Filmmaker Used SXSW Cancellation to Fine-Tune Her Film

    “Tomboy” filmmaker Lindsay Lindenbaum spent five years following four female drummers trying to make it in a male-dominated world. Lindenbaum profiles Bobbye Hall, a drummer who started at Motown Records in the late ’60s and later toured with Bob Dylan. Samantha Maloney, whose obsession with MTV’s “Headbangers Ball” as a teenager led her to fall [...]

  • Wonder Woman 1984

    Will the Coronavirus Pandemic Wipe Out All of Summer Blockbuster Season?

    Say goodbye to blockbuster season — at least for this year. After would-be summer hits from Disney, Warner Bros., and Universal already vacated their release dates, Sony Pictures announced Monday that its comic book adventure “Morbius,” “Ghostbusters: Afterlife” and virtually all of its upcoming tentpoles were being moved into the fall or beyond. It was [...]

  • Dodgers Stadium Empty

    Movie Theaters and Concerts Could See Major Attendance Drop Post-Pandemic (Study)

    After a month of increasing anxiety and self-isolation due to the coronavirus pandemic, audiences in the U.S. are largely not eager to return to public events once the crisis subsides, according to a new study. In a survey of 1,000 consumers in the U.S., 44% of respondents said they would attend fewer large public events, [...]

  • 'Dolphin Reef' Review: A Dazzling Look

    'Dolphin Reef' on Disney Plus: Film Review

    Out of the vast universe of nature documentaries, I don’t think I’m alone in finding films about life under the sea to occupy a special place. The very fact that they exist, of course, is amazing — though when you watch one, part of the wonder is that you’re not thinking about how aquamarine filmmakers [...]

  • CONJURING DAD – In Disney and

    What's Coming to Disney Plus in April 2020

    Disney Plus will continue to expand its library next month, adding older films as well as new episodes of its original programming. Less than a month after its release on March 6, Pixar’s “Onward” is making an early jump to Disney’s streaming platform amid the coronavirus pandemic. With the vast majority of theaters now closed [...]

More From Our Brands

Access exclusive content