Global talent agency, Creative Artists Agency has signed a non-exclusive strategic partnership agreement with United Media Asia, a Singapore and Indonesia-based content finance, production and distribution company.
The deal will see CAA help represent and arrange financing for local-language film and television content in Indonesia and Southeast Asia, as well as advise on the company’s overall entertainment strategy.
UMA, which was established in 2018, recently signed an exclusive first-look deal with Southeast Asia’s largest media conglomerate, Kompas Gramedia, which has interests ranging from print to retail and broadcasting. CAA Media Finance brokered the deal between the two companies.
Led by founder and CEO Michy Gustavia, UMA is backed by a $20 million investment fund and operates a partnership network in Southeast Asia that includes sovereign and private companies. Indonesia’s entertainment market is one of the fastest growing in the world. UMA’s film slate includes the upcoming releases “The Villa” and “The Betrayal.”
CAA has been involved in the Asian entertainment market, particularly in China, for more than 14 years. It claims to have directed over $780 million in Chinese capital into English-language content. In other international markets, CAA Media Finance is involved with Canada’s Elevation, France’s Wild Bunch International, Brazil’s RT TV and the U.K.’s Elysian Film Group Distribution.