×

Rachel Whitney Joins Spotify as Nashville Head of Editorial

Rachel Whitney, formerly of YouTube, is joining Spotify as the Head of Editorial for Nashville, she announced in a social media post (which recently has become a method of the streaming giant announcing new employees).  A source close to the situation points out that the company now has two female executives at the helm of its Nashville office — Whitney joins head of artist & label services Brittany Schaffer, who signed on with the company in December of 2017.

“Starting a new professional chapter next week as the Head of Editorial for Nashville at @spotify, alongside @bshaffer10 and this world class team of music champions,” Whitney wrote.

“Big thanks to [music coheads] @jeremyerlich @mariandicus & [chief content officer] @dawnostroff for this opportunity! And extra gratitude to all of the incredible people here in Nashville and beyond who have encouraged and inspired this journey of connecting music and fans through technology. I’m proud to further the mission of sharing all of Nashville’s amazing talent at the biggest audio streaming service in the world!”

Whitney joined YouTube in 2018 as Country Music Programming Lead, working alongside the Nashville-based YouTube team to head up strategy and programming for country and roots music across Google & YouTube. With 15 years in Nashville, she was previously the Head of Country Music Programming at Pandora, and Director of Digital Marketing at Borman Entertainment where she supported a roster of artists including Keith Urban, Lady Antebellum, Michael Franti and My Morning Jacket.

Earlier this month, Spotify reported its best-ever net adds for Premium subscribers and topped guidance for total monthly active users for the fourth quarter of 2019, as the audio-streamer said it plans to double down on podcasting in 2020.

Total monthly active users worldwide were 271 million as of the end of the year, up 31% and beating the high end of its previous guidance. The streaming music and audio service reported 124 million Premium subscribers globally, up 29% year-over-year — its highest quarterly net adds, up about 11 million from Q3.

The gains in Premium subscribers came at a cost: Spotify’s average revenue per user for the Premium business dropped 5% in Q4, to $5.12 (€4.65), largely because of the company’s the extension of free trial periods across its entire product suite. The aggressive promos show that Spotify is still in land-grab mode in trying to gain share in the competitive music-streaming market against the likes of Apple, Amazon, and Google and YouTube.

 

 

More Digital

  • Steve Carell John Krasinski

    John Krasinski and Steve Carell Hold Mini 'Office' Reunion

    John Krasinski and Steve Carell virtually reunited for an “Office” reunion as part of the first episode of Krasinski’s new YouTube series, “Some Good News.” In an effort to brighten up spirits during the Covid-19 pandemic, Krasinski launched his new YouTube series on Sunday — and there was no better inaugural guest than his former [...]

  • 20190702_788LCDP_S4_tamaraarranz_DSC_9303.nef

    Spanish TV Industry Adjusts to Harsh Realities of the Coronavirus Crisis

    The Spanish TV industry has been shaken by the dramatic impact of the coronavirus crisis, but it is fighting back. Industry players have reacted fast, pushing forward with development, post-production and other business activities using online tools, and with the expectation of supporting funds from both public and private initiatives that will mitigate the effects [...]

  • Tiger King

    Global Content Trends Reveal Unscripted Boom, Surge in Female-Led Dramas

    Against the backdrop of a global pandemic, during which millions of self-isolating individuals are tuning into home entertainment, the trends shaping global content have never been more evident. Recent findings by London-based media research firm Ampere Analysis, which delivered a presentation as part of virtual event MIPTV Plus, reveals an unscripted boom among streamers (best [...]

  • Elton John's ‘Living Room Concert for

    Elton John's 'Living Room Concert for America' Now Streaming on YouTube

    YouTube is now streaming the benefit special “Fox Presents the iHeart Living Room Concert for America” through Wednesday at 10 p.m. ET on iHeartRadio’s YouTube Channel. The one-hour event, which debuted on Fox Sunday night, March 29, was created to help fight the spread of the coronavirus and to “celebrate the resilience and strength of [...]

  • MIDEM 2020 Conference Cancelled, Reboots as

    MIDEM 2020 Conference Cancelled, Reboots as Digital Edition

    Reed MIDEM announces that Midem 2020, which was due to take place June 2-5 in Cannes, is cancelled due to concerns about the coronavirus. The next edition of Midem will take place June 1-4, 2021, in Cannes, the organization said. “The situation related to the coronavirus is changing daily, as are government announcements and restrictions. [...]

  • Facebook

    Facebook Invests Additional $100 Million to Support News Industry During Coronavirus

    Social media giant Facebook is investing $100 million to support local news organizations during the coronavirus pandemic, in addition to its previous commitment to spend $300 million over a three-year period. Around $25 million of the new package will be emergency grant funding for local news via the Facebook Journalism Project. A further $75 million is [...]

More From Our Brands

Access exclusive content