Netflix CEO Reed Hastings’ New Book Title, Release Date Announced

Reed Hastings promises to share the untold story about how Netflix’s culture helped it pivot from a DVD-by-mail company to a streaming giant more than a decade ago in a new book due out this spring.

“No Rules Rules: Netflix and the Culture of Reinvention,” is set to be released May 12, 2020. The 320-page book is being published by Penguin Press and was originally targeted for 2019 release. [UPDATE, 3/26: Penguin said it has postponed the book’s release until sometime later in 2020.] Hastings, Netflix’s chairman, CEO and co-founder, co-wrote the book with business professor Erin Meyer, bestselling author of “The Culture Map: Breaking Through the Invisible Boundaries of Global Business.”

In “No Rules Rules,” Hastings describes his philosophy and management principles of rejecting conventional wisdom — fostering a corporate culture in which “adequate performance gets a generous severance and hard work is irrelevant,” per Penguin Press’s description. Netflix’s famously unsentimental approach to firing employees deemed underperformers has generated controversy and complaints from some ex-staffers.

The book draws on hundreds of interviews with current Netflix employees, and includes “never-before-told stories of trial and error” from Hastings’ career, according to the publisher.

Hastings’ book tries to make the case that Netflix’s employment practices have afforded it “flexibility, speed, and boldness.” What’s indisputable is that the company has seen phenomenal growth to become the leading global streaming entertainment service, with 167 million subscribers in 190 countries as of the end of 2019.

Hastings has a current net worth of $4.9 billion, according to Bloomberg’s Billionaires Index, most of which is based on his Netflix stock holdings. He co-founded Netflix in 1997 and led the company’s initial public offering in 2002.

Hastings announced the book’s title and release date on social media Wednesday. The hardcover and audiobook versions of “No Rules Rules” carry a list price of $28; e-book versions list at $14.99.

Popular on Variety

More Digital

  • Tiger King

    'Tiger King' Ranks as TV's Most Popular Show Right Now, According to Rotten Tomatoes

    Netflix has a tiger tale that has punched into the zeitgeist with “Tiger King,” stocked with a cast of real-life bizarre personalities and sinister plot twists. “Tiger Tale,” a true-crime-style docuseries that debuted March 20 on Netflix, ranks as the most popular current TV show, according to Rotten Tomatoes. It has a 97% critic’s rating [...]

  • Alex Jones

    Google Removes Infowars Android App From Online Store Over Coronavirus Misinformation

    Google on Friday removed the Android version of the Infowars app from the Google Play online store, after comments made by Infowars founder Alex Jones about the COVID-19 pandemic were deemed false and harmful. Google Play was that last major internet platform that provided an outlet for Infowars, which trades in right-wing conspiracy theories and [...]

  • Van Weezer

    Weezer Debuts Online Video Game as Throwback to Simpler Times -- And Album Promo

    Eight-bit diehards, get your thumbs ready: pop rock darlings Weezer have launched a nostalgia-heavy online side-scrolling action game, playable via web browsers.  The “The End of the Game” game has users playing as one of the band’s four members and jumping and shooting their way in a (surprisingly difficult) boss fight against an oversized, beanie-clad [...]

  • Google-Mountain-View-Calif

    Google Commits $800 Million, Mostly in Ad Credits, to Coronavirus Relief Efforts

    Google and parent Alphabet are pitching in to help small businesses, health organizations and governments dealing with the COVID-19 pandemic. The internet company has earmarked more than $800 million for coronavirus relief, about three-fourths of which ($610 million) is in the form of Google Ad credits to small and midsize businesses and governmental orgs, Alphabet [...]

  • Why Are Music Streams Down If

    Why Are Music Streams Down If Everyone's Stuck at Home? Experts Weigh in

    While it might seem counterintuitive that music streams would decline at a time when so many Americans were ordered to stay home, data-savvy label executives were neither startled nor concerned by the 7.6% drop in plays that happened in the March 13-19 tracking week. Simply put, they say it’s down to focus on news and [...]

More From Our Brands

Access exclusive content