Half of U.S. Consumers Say Disney Plus Is ‘As Good As’ Netflix

Disney Plus roared out of the gate, signing up 28.6 million subscribers less than three months after its debut. And despite Disney Plussmaller content lineup, about half of Americans said they think the Mouse House service is just as good as category leader Netflix, according to a new survey by consumer-research firm Piplsay.

Asked “How does Disney Plus compare to Netflix?”, 49% of those surveyed said Disney Plus is “as good as” Netflix. Around 28% said it’s not as good — while 23% said they think Disney Plus is better.

In addition, 37% of U.S. adults surveyed said Disney Plus is better than Amazon Prime Video and Hulu. About 42% said Disney Plus is as good as Hulu (21% said not as good) and 40% said Disney Plus is as good as Prime Video (23% said not as good).

Among those who were Disney Plus subscribers, 64% said they took the standalone service (priced at $6.99 per month) and 36% said they subscribed to the Disney Plus, Hulu and ESPN Plus bundle ($12.99 per month), per the survey.

All that said, as with any such research, it’s important to keep in mind that what people say on a survey doesn’t always line up with their actual behavior.

Popular on Variety

Notably, some 37% of U.S. consumers Piplsay polled claimed they have subscribed to Disney Plus — a percentage that seems disproportionately high: Out of the estimated 120 million U.S. households as of 2018, that figure implies north of 40 million Disney Plus accounts in the U.S. alone (although password-sharing could account for some of the discrepancy). Meanwhile, 36% of respondents who said they subscribed to Disney Plus said they canceled another streaming service at the same time, which also seems high given that Netflix actually added U.S. subscribers in Q4.

For the study, Piplsay, a division of South Carolina-based Market Cube, said it surveyed 63,833 U.S. adults 18 and older in January 2020. The researcher did not disclose an estimated margin of error.

Other findings from the survey:

  • Among Disney Plus subscribers, 39% said they watched animated movies the most, while 34% said TV shows and 27% said live-action films.
  • About 28% of Disney Plus subscribers said they watched Disney-branded content the most on the service, followed by Marvel (19%), Pixar (18%), Star Wars (16%) and National Geographic (12%); 7% cited other brands, such as shows like “The Simpsons” and “Little Einsteins.”
  • Asked “When you subscribed to Disney Plus, who did you primarily do it for?,” 47% of men said “myself,” 37% said their kids and 16% said their partner; among women, 41% said “myself,” 47% said their kids and 12% said their partner.
  • The top U.S. states where Disney Plus subscribers reside are Utah and Kentucky (54% of respondents in each state said they subscribed to the service), Idaho (53%) and Louisiana (43%). States with the least percentage of Disney Plus subs were Wisconsin and Maine (23%) South Dakota (27%) and West Virginia and Wyoming (29% each).

More Digital

  • YouTube TV

    YouTube TV Is Dropping Fox Regional Sports Nets, YES Network After Sinclair Standoff

    YouTube TV, Google’s internet pay-TV service, said it will drop the Fox regional sports networks and the YES Network from customer lineups this Saturday, Feb. 29 — citing an impasse in negotiations with Sinclair Broadcast Group, which owns the RSNs. “We purchase rights from Sinclair to distribute content to you,” the YouTube TV account said [...]

  • Facebook F8 Conference 2019 - Mark

    Facebook Cancels F8 Developers Conference Over Coronavirus Fears

    The worldwide coronavirus pandemic has prompted Facebook to cancel this year’s F8 developers conference. The F8 2020 was scheduled for May 5-6 at the McEnery Convention Center in San Jose, Calif. The social giant had held the conference every year since 2007, and last year’s F8 drew more than 5,000 attendees, according to the company. [...]

  • Rachel Whitney Joins Spotify as Nashville

    Rachel Whitney Joins Spotify as Nashville Head of Editorial

    Rachel Whitney, formerly of YouTube, is joining Spotify as the Head of Editorial for Nashville, she announced in a social media post (which recently has become a method of the streaming giant announcing new employees).  A source close to the situation points out that the company now has two female executives at the helm of [...]

  • RM, V, Suga, Jin, Jimin, Jungkook,

    BTS' New Video for 'ON' Breaks YouTube Premiere Record (Watch)

    BTS have dropped their second official music video from their new album, “Map of the Soul: 7,” for the song “ON” — and within minutes of it dropping, the song became the biggest YouTube Premiere of all time, with 1.54 million concurrent viewers tuned in for the clip’s debut on YouTube Premieres. According to the [...]

  • Lisa Holme

    Discovery Hires Hulu's Lisa Holme to Lead Streaming Strategy

    Lisa Holme, a Hulu veteran who had been leading its international expansion strategy, has joined Discovery in a newly created role to oversee content and commercial strategy for the company’s direct-to-consumer streaming group. Discovery named Holme to the newly created role of group senior VP, content and commercial strategy, in Discovery’s direct-to-consumer group. She is [...]

  • Peloton

    Peloton Settles Legal Fight With Music Publishers

    Peloton settled a lawsuit filed by members of the U.S.’s music-publishing trade organization that had sought more than $300 million in damages over the interactive-fitness company’s alleged use of 2,468 unlicensed songs. The National Music Publishers’ Association (NMPA), which represents American music publishers and songwriters, and Peloton together announced that they have “fully settled” the [...]

More From Our Brands

Access exclusive content