Discovery Hires Hulu’s Lisa Holme to Lead Streaming Strategy

Lisa Holme, a Hulu veteran who had been leading its international expansion strategy, has joined Discovery in a newly created role to oversee content and commercial strategy for the company’s direct-to-consumer streaming group.

Discovery named Holme to the newly created role of group senior VP, content and commercial strategy, in Discovery’s direct-to-consumer group. She is based at Discovery’s L.A. office and reports to Peter Faricy, Discovery’s CEO of Global Direct-to-Consumer.

Prior to joining Discovery, Holme spent nearly 10 years at Hulu, holding senior leadership positions including most recently leading development of Hulu’s international expansion strategy and business plan. In her prior role as Hulu’s VP of content acquisition, Holme was responsible for content strategy and licensing negotiations for exclusive programming with studios and networks. Prior to joining Hulu in 2010, she worked in production and development at Illumination Entertainment and as a consultant at McKinsey & Co.

At Discovery, Holme is responsible for setting the content strategy for Discovery’s DTC products in the U.S., including the curation, commissioning and acquisition of content. She will also manage commercial strategy, with a specific focus on distribution partners.

“Lisa brings an impressive track record of success in content to Discovery and will be a key leader as we scale our direct-to-consumer businesses,” Faricy said in announcing her hire. “Lisa’s leadership of our DTC content strategy and commercial partnerships will further bolster Discovery’s position as the leader in unscripted entertainment across all platforms.”

Holme added, “Discovery has excelled at delivering unique and entertaining content to a global fan-base of customers. I’m thrilled to join the team at this exciting moment as the company expands its direct-to-consumer presence, building on its success with additional high-quality programming that will reach consumers in a range of compelling, new ways.”

Food Network Kitchen, which launched last fall, is Discovery’s biggest subscription-based business bet in the U.S. to date. Priced at $6.99 per month or $59.99 per year, the app offers live cooking shows, on-demand instructional and step-by-step cooking videos, a collection of 80,000 recipes, plus original programming and select shows from Food Network’s library.

Discovery’s portfolio of other direct-to-consumer streaming services include Eurosport Player and MotorTrend OnDemand. In the fourth quarter of 2019, the company said operating expenses increased 9% to $827 million, primarily because of higher spending for content, marketing and personnel related to the DTC business.

Holme is on the boards of Female Executives in Media and Entertainment and Yale in Hollywood, and she is a founding member of HULA, the women’s group at Hulu. Her industry accolades include being recognized in Variety’s New Leaders in 2016. Holme received a bachelor’s degree in psychology from Yale University.

More TV

  • The Good Fight Season 4 christine

    TV News Roundup: CBS All Access 'The Good Fight' Season 4 Trailer (Watch)

    In today’s TV News Roundup, CBS All Access unveiled a trailer for Season 4 of “The Good Fight,” and Quibi released trailers for two more upcoming programs.  FIRST LOOKS CBS All Access has debuted the official trailer for Season 4 of “The Good Fight.” The series picks up with the law firm Reddick, Boseman & [...]

  • Chris Benoit Dark Side of the

    'Dark Side of the Ring' Season 2 Premiere Sets Vice Ratings Record

    The Season 2 premiere of “Dark Side of the Ring” not only brought in the show’s best ratings last week, but the best ratings ever for a Vice TV original telecast. According to Nielse data, “Dark Side of the Ring” brought in 1.2 million viewers across three telecasts on March 24. That is up 119% [...]

  • Westworld

    'Westworld' Star Evan Rachel Wood on the 'Digital War' at the Heart of Season 3

    Netflix, but everywhere, and evil: That’s the chilling idea at the center of the third season of “Westworld.” As star Evan Rachel Wood explained during a live interview on the “Variety After-Show” — streamed via Variety‘s Instagram account after the third episode of “Westworld” aired on HBO — her sentient robot character Dolores now knows what [...]

  • 'The Bachelor Summer Games' Shelved at

    'The Bachelor Summer Games' Shelved at ABC Due to Coronavirus

    ABC has made the decision to shelve its planned “The Bachelor Summer Games” spinoff, Variety has confirmed, as the coronavirus pandemic continues to disrupt the entertainment industry. The prospective series, which had yet to be officially announced, was slated to air during the Olympics this summer, however, news of the show being scrapped for the [...]

  • V Wars Season 1

    'V-Wars,' 'October Faction' Canceled at Netflix After One Season Each

    Both “V-Wars” and “October Faction” have been canceled at Netflix after airing just one season apiece, Variety has confirmed. The two shows are both produced by IDW Entertainment, which is also behind the Netflix series adaptation of “Locke & Key.” News of the twin cancellations comes just after Netflix announced a season 2 pick up for [...]


    Fox, iHeart Execs Reveal Secrets Behind 'Living Room Concert' Performances (EXCLUSIVE)

    As recently as last Tuesday, just three artists had signed on to “Fox Presents the iHeart Living Room Concert for America.” But after a week of scrambling and all-night editing sessions, the producers and executives behind the special managed to put together a one-hour event on Sunday night that attracted at least 5.5 million viewers, [...]

More From Our Brands

Access exclusive content