Blackpink’s newly released “How You Like That” music video blasted into the YouTube record books.
The K-pop powerhouse group’s dynamic new single had 82.4 million views in the first 24 hours of release on YouTube, and was the No. 1 trending video on the platform. The view count handily topped the previous record-holders: BTS’ “Boy With Luv” featuring Halsey, which amassed 74.6 million views in the initial one-day period in April 2019, per YouTube.
[UPDATE, June 29: YouTube said Blackpink’s “How You Like That” officially registered 86.3 million views in the first 24 hours. The video also set a new record for the biggest-ever YouTube Premiere with 1.66 million peak concurrent viewers, the video platform said.]
The “How You Like That” video featuring Blackpink’s Jisoo, Jennie, Rosé and Lisa, also is pacing to be the fastest video in YouTube history to hit 100 million views (it had 94 million in the first 30 hours).
Variety senior music editor Jem Aswad tagged “How You Like That” as one of the best singles of the week, praising it as “another summer burner.” The 3-minute track, crafted for the group’s global fanbase, combines lyrics in both Korean and English.
“The latest from these K-pop titans is actually a sleight of hand,” Aswad wrote. “It starts off pop, but on the chorus, the beat changes up and suddenly it’s all swagger, with some hot rapping and a grinding beat — and a much more aggro attitude than we might have come to expect.”
Blackpink reclaims the 24-hour views title on YouTube from BTS after previously setting that high-water mark in April 2019 with “Kill This Love” (56.7 million views in its first 24 hours) and topped Ariana Grande’s “thank u, next.”
As a measure of overnight popularity, the number of YouTube views in the first 24 hours of release has become a key data point for bragging rights and promotion. Last September, YouTube changed its methodology for YouTube Music Charts to no longer count paid advertising views in 24-hour tallies — an effort to best reflect authentic fan engagement. As reported previously, Blackpink’s “Kill This Love” had been promoted via YouTube ads.
Blackpink is managed by South Korea’s YG Entertainment, which is also the entertainment company behind K-pop boy band Big Bang and other artists. Among other appearances, the massively popular South Korean girl group were featured artists at the 2019 Coachella music fest.
Watch Blackpink’s “How You Like That”: