Netflix Inks Three-Year Renewal With John Malone’s Liberty Global for Europe

Liberty Global, the European cable operator conglomerate headed by chairman John Malone, announced a multiyear deal extension with Netflix covering its European footprint. The renewed distribution agreement will run for three years.

Under the pact, Liberty Global’s will continue to offer 11 million TV customers across six countries in Europe (under the Virgin Media, Telenet and UPC brands) integrated access to the Netflix service from customers’ set-top boxes through at least the end of 2022.

Liberty Global-owned Virgin Media in the U.K. was the first pay-TV and broadband provider in Europe to launch Netflix on its digital-television platform, back in 2013. Since then, according to Liberty Global, about half of its Virgin Media’s V6 video subscribers regularly access Netflix content on their TV sets. Offering Netflix to TV subscribers has yielded “significantly higher net promoter and customer satisfaction scores,” the operator said.

In announcing the renewal, the companies cited some of Netflix’s popular original content, including “The Witcher” — which the streamer last month claimed was on track to be its biggest TV series debut to date — Martin Scorsese’s “The Irishman” and British series “Sex Education.”

Popular on Variety

In 2016, Netflix and Liberty Global had inked a multiyear distribution deal covering more than 30 countries in Europe, Latin America and the Caribbean. Two years ago, Liberty Latin America spun off from Liberty Global.

“We are excited to extend our partnership with Netflix and continue to provide the best of all worlds in content on a single, intuitive platform,” Liberty Global chief technology officer Enrique Rodriguez said in a statement. “Netflix is a global leader in streaming content, and that’s precisely a partner we want for our customers.”

More Digital

  • Democratic presidential candidate Sen. Elizabeth Warren,

    How to Watch the Nevada Democratic Debate Online

    The ninth Democratic presidential debate will take place Wednesday as six hopeful candidates take the stage ahead of the Nevada caucus on Feb. 22. NBC and MSNBC will broadcast the debate on their networks from 6 p.m. PT/ 9 p.m. ET to 8 p.m. PT/ 10 p.m. ET. Those wanting to tune in can also [...]

  • Reed Hastings seen on day one

    Netflix CEO Reed Hastings' New Book Title, Release Date Announced

    Reed Hastings promises to share the untold story about how Netflix’s culture helped it pivot from a DVD-by-mail company to a streaming giant more than a decade ago in a new book due out this spring. “No Rules Rules: Netflix and the Culture of Reinvention,” is set to be released May 12, 2020. The 320-page [...]

  • A-ha - Take On Me Video

    A-ha's 'Take on Me' Tops 1 Billion YouTube Views, Second '80s Video to Hit Milestone

    Norwegian synthpop trio A-ha’s “Take On Me” has joined YouTube’s billion-views club. The iconic video from A-ha, which combines live action with pencil-sketch animation, is only the second song from the 1980s to reach the elite YouTube milestone, after Guns N’ Roses’ “Sweet Child O’ Mine” crested the one-billion-views mark last fall (and currently has [...]

  • Terms and Conditions

    YouTube Drives Into Feature Doc Space With Brian Hill's 'Terms and Conditions' (EXCLUSIVE)

    YouTube is driving into the feature documentary space with a bold new film on drill music from one of the U.K.’s most celebrated documentarians. The controversial genre represented in the Brian Hill-directed “Terms and Conditions: A U.K. Drill Story” has become inadvertently associated with violence and knife-crime in the U.K., and marks a daring step [...]

  • America Ferrera Gentrified Variety

    With ‘Gentefied,’ America Ferrera Brings a Series Unlike Any Other to Netflix

    America Ferrera had directed before, but not like this. She and her crew were shooting scenes from a massive burner party — think a miniature Burning Man, complete with drugs and costumes and bad dancing — for Netflix’s upcoming series “Gentefied.” Though she wouldn’t appear on camera, Ferrera was dressed for the occasion in a [...]

  • Alamo Drafthouse LA

    Alamo Drafthouse Unveils Monthly Subscription Service

    Alamo Drafthouse, the Texas-based cinema chain that popularized in-theater dining, is offering a subscription service to rival the AMCs and Regals of the exhibition industry. The company unveiled Season Pass, a monthly program that will be available to patrons in its 41 locations across the country. Season Pass will provide one regularly priced ticket per [...]

  • TV Decline Pay TV Placeholder

    Traditional Pay-TV Operators Lost 6 Million Subscribers in 2019 as Cord-Cutting Picks Up Speed

    The U.S. satellite and cable TV business declined at an unprecedented rate last year — with traditional pay-TV providers dropping a staggering 6 million customers, a 7% year-over-year decline. In the fourth quarter of 2019 alone, traditional TV distributors lost around 1.5 million subs, dropping to about 83 million total at year-end, according to estimates [...]

More From Our Brands

Access exclusive content