Sony/ATV Music Publishing today announced the appointment of Cathy Merenda as Senior Vice President, Broadcast and Media Rights.

According to the announcement, in this newly-created role, she will lead the acquisition and retention of valued administration partnerships with film, television, broadcast and digital media companies in the U.S.  She will report to Jon Platt, Chairman and CEO of Sony/ATV and will be based at the company’s office in Los Angeles.

“I am pleased to have an experienced executive such as Cathy leading Sony/ATV’s Broadcast and Media Rights,” said Platt. “Her considerable expertise in music publishing and copyright administration makes her a perfect fit to engage our broadcast and media clients and position our partnerships for success.”

“I am so excited to join Jon and his exceptional team at Sony/ATV,” said Merenda. “I have always been impressed by the enthusiasm and integrity running throughout the company. Sony/ATV represents the right place at the right time for me to focus my energy and passion on advancing the media sector within a world class publisher.”

Merenda joins Sony/ATV from Twentieth Century Fox. Over the past 25 years, she rose through the ranks within the studio’s music division; most recently as senior vice president of music publishing. In that role, she oversaw all aspects of music publishing, which included licensing, creative, copyright administration and royalties for Fox’s domestic film, television, syndication, news, sports and cable divisions.

She has directed global music publishing rights for major hits like “Titanic” and “Avatar” and independent films such as “Birdman,” “Juno” and “The Revenant,” along with TV series such as “The Simpsons,” “Glee,” “How I Met Your Mother” and “Modern Family.”

Merenda began her career as a live and studio audio sound engineer working with artists such as Michael Penn, Gilby Clarke and many others, then moved to the business side of entertainment as a Publishing/Finance Coordinator at All American Television/Scotti Brothers Records.