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Partner Content

How Mediawan Could Help Broadcasters Solve Their Premium Content Challenge

Around the world, broadcasters are facing potential shortages of fresh, quality programming. Mediawan, the leading independent studio of premium content in Europe, is launching a new platform to help broadcasters meet that challenge

Mediawan
Courtesy of Mediawan

In today’s world, premium content knows no borders or barriers, and the current health crisis is only going to make the demand for it stronger.

With the multiplication of SVOD platforms, there has been a growing demand for premium content over the past few years, and increased competition among broadcasters to provide such content. Within the international marketplace, European programming is finding enthusiastic new audiences via streaming, and high-end documentaries are becoming more and more popular.

The global health crisis has made this challenge more acute, with many live sports events and live shows being paused, as well as shooting of scripted series and films, and yet people have never spent more time watching TV. It’s become critical for broadcasters to find new ways to keep offering fresh content in the next few months.

Mediawan, one of Europe’s leading independent premium content studios, has also sharply built up its international catalog in recent months. The company has perhaps the largest French-speaking content catalog in Europe, with over 13,000 hours, in particular dramas and documentaries. It is now positioned as an essential partner for all major producers and distributors, whether live or on demand, worldwide. With no prospects of TV markets convening in the next few weeks or months, the Mediawan Group has recently launched an exclusive screening and distribution platform, screenings.mediawan.com. This site allows content-acquisition professionals of traditional and nontraditional broadcasters around the globe to watch the flagship programs produced or distributed by the group in a secure space. A large amount of content will also be freely accessible to the public, including talent and director interviews, promo reels, clips and more.

“In the current health context, with no physical events, we needed to find an innovative way to introduce our top programs to our partners and re-create some of the intimacy of these exclusive one-on-one screenings,” says Valérie Vleeschhouwer, managing director of Mediawan Rights.

Indeed, flagship series with a high international potential, including “Wonderland,” “Moloch,” “The Luminaries” and Palomar’s “The War Is Over,” are available for screening exclusively on the new platform.

In recent months, Mediawan Rights has enhanced its premium documentary offerings. “Heroes” is part of the lineup on the new screening platform. The group also distributes “Kubrick by Kubrick” and “Banksy Most Wanted,” both 2020 Tribeca Film Festival selections; “Green Blood”; “Cyrille: Farmer, 30 Years Old, 20 Cows, Milk, Butter, Debts”; and “La Piazza Della Mia Città.” Some of these should soon be available on the screening platform.

Mediawan Rights also collaborates closely with the Group’s producers to develop and raise funding for ambitious, high-potential international projects and to distribute their content. Two of Mediawan’s productions can be seen on the new platform: “Pinocchio & the Enchanted Village,” a 13-episode, 52-minute animated series in production by ON Kids & Family, and “Big Five,” an English-language series (10 26-minute episodes) and 90-minute TV special in development, to be directed by Gilles de Maistre.

  • “Wonderland” is the new TV series by Hervé Hadmar (“Witnesses,” “Pigalle by Night”), produced by Cineteve and France Televisions. It’s a romantic thriller, a story of a trip back in time from today’s Paris to Biarritz, France, in the early 1960s. It’s a tale of two people (Pierre Deladonchamps and Olga Kurylenko) who never should have met and the consequences of their fateful encounter.
  • “Moloch” is a fantasy thriller starring Marine Vacth (“Young & Beautiful”) and Olivier Gourmet. The TV series, produced by Calt Studio and Arte, follows random people who spontaneously combust for no reason. Suicide? Murder? Supernatural phenomenon? The series aims to make audiences shiver and quake, to be addictive, thrilling, haunting, terrifying.
  • “The War Is Over” is the new Palomar series. Aired in Italy last January, it was a massive audience success for RAI. The story begins shortly after the liberation of Italy by the Allied forces. Freely inspired by real characters and real events, it tells us about brave adults and young people who slowly return to life.
  • “The Luminaries” is the BBC One adaptation of Eleanor Catton’s award-winning novel. Starring Eva Green, Eve Hewson and Himesh Patel, the series takes the viewer to New Zealand during the 1866 gold rush. “The Luminaries” brings fresh energy to the Wild West genre.
  • “Heroes” is a feature-length documentary intertwining the stories of five famed auto racers: Mika Häkkinen, Felipe Massa, Tom Kristensen, Michele Mouton and Michael Schumacher. It is directed by Manish Pandey, the writer of the award-winning documentary “Senna.”
  • “Pinocchio & the Enchanted Village” is ON Kids & Family’s new animated series, adapted from Carlo Collodi’s masterpiece. It is for the whole family, both moving and funny, where the world of childhood meets the world of fairy tales.
  • “Big Five” is the new project from de Maistre (“Mia and the White Lion”). Shot in an actual South Africa wildlife reserve, the series will follow five teenagers, each gifted with a power from one of the savanna’s Big Five animals. It is a family series starring Daniah de Villiers (“Mia”) with a 90-minute pilot followed by 10 26-minute episodes. The series is produced by Mai Juin Productions and Mediawan Rights.