×
You will be redirected back to your article in seconds

A+E Networks Launches ‘Thank Our Veterans’ PSA Campaign

As Veterans Day approaches, A+E Networks has enlisted boldface names to participate in the new “Thank Our Veterans” PSA campaign to run across its portfolio of cable and digital assets.

Kevin Bacon, Simone Biles, Ciara, Terry Crews, Jon Hamm, Scarlett Johansson, Toby Keith, Matthew McConaughey, Olivia Munn, Colin Powell, Andy Samberg, Tom Selleck and Russell Wilson are among the celebrities who will be featured in a series of 30-second spots that will salute the contributions of the nation’s military veterans and point viewers to the Veterans.com website. The rollout coincides with the observance of Veterans Day on Nov. 11.

A+E Networks is proud to bring together such an incredible and esteemed collection of well-known and respected voices from across sports, entertainment and the military to help honor our veterans,” said Paul Buccieri, president of A+E Networks. “We hold a deep respect for our military – heroes who fought to preserve the values we all hold dear – and strive to support them today and every day through our ongoing commitment to ensure their stories are told.”

The PSA campaign is part of a broader long-term initiative at A+E Networks to support veterans through charitable efforts and programming on its flagship cablers History, A&E Network and Lifetime. History is the host and sponsor of Variety’s annual “Salute to Service” luncheon, set for today in New York, to celebrate notable accomplishments by veterans and military service organizations.

Starting Nov. 9, History will launch the “Hero on History” block to air 9-11 a.m. on Saturdays featuring military-themed programming from the cabler’s vast library. A&E Network will cue up special short-form “Biography” segments highlighting notable veterans such as Adam Driver and Ice-T to air around the holiday.

The A+E group has also featured other custom promotions focused on veterans. Lionsgate has set up custom promotions in the form of two-minute spots on the making of the Roland Emmerich film “Midway,” which opens Nov. 9.

USAA will sponsor the “Mission to Honor” short-form series on History. On Lifetime, USAA will celebrate female veterans through custom vignettes in connection with the Association of National Advertisers’ SeeHer campaign.

Quicken Loans is sponsoring custom spots focused on addressing chronic homelessness among veterans.

(Pictured: ABC News’ Bob Woodruff speaks at the “Salute to Service” event in 2018)

More TV

  • David Cohen (l) Executive Vice President

    Comcast Veteran David Cohen to Step Down

    Longtime Comcast executive David Cohen is stepping down from his operational role overseeing public policy, government relations, diversity and other key corporate functions for the media giant. Comcast said Thursday in a Securities and Exchange Commission filing that Cohen, senior executive VP and chief diversity officer, will step down from his operational responsibilities as of [...]

  • Mother Dough

    Italy's 39 Films, Argentina's Jaque Content Join Brava Cine's Doc Series 'Mother Dough'

    Italy’s 39 Films and Argentina-México-U.S.-based Jaque Content are joining forces with Buenos Aires’ Brava Cine to co-produce Mercedes Cordova’s ethno-gastronomy doc series “Masa madre” (“Mother Dough”). Developed at Brava Cine, “Mother Dough” has been selected for pitching sessions and business meetings at Ventana Sur Market’s Fiction Factory sidebar, after winning last year a development contest [...]

  • Dynamo Japan

    Asia Television Forum: U.K.’s Passion Scores Deals Across Asian Region

    U.K. based Passion Distribution, and London- and Los Angeles-headquartered Motion Content Group has licensed magic based show “Dynamo Beyond Belief” to AETN18 Media in India. The three-part special, featuring award-winning British magician Dynamo, will air on the History TV18 channel. The deals were announced this week at the Asia Television Forum in Singapore. Passion has [...]

  • Billie Eilish in Talks With Apple

    Billie Eilish Nearing Deal With Apple TV Plus for R.J. Cutler-Helmed Documentary

    Apple TV Plus is nearing a deal to acquire a yet-untitled Billie Eilish documentary, directed by R.J. Cutler and produced by Interscope Films, a source close to the situation confirmed to Variety. While reports have that said that film is part of a $25 million deal and has a budget between $1-2 million, a source [...]

  • THE MASKED SINGER: The Butterfly in

    'The Masked Singer' Reveals the Identity of the Butterfly

    Spoiler Warning: Do not read on unless you’ve watched Dec. 4’s episode of “The Masked Singer,” “Clash of the Masks.” With seven masked singers left, Wednesday night’s episode of “The Masked Singer,” titled “Clash of the Masks,” revealed that the celebrity behind the Butterfly was Michelle Williams. After four contestants split into duos, the Fox [...]

  • Jennifer Beals

    'The L Word' Star Jennifer Beals Talks About Her Early Career

    Ten years after “The L Word’s” cancellation, Jennifer Beals is ready to make her return as the ever-so-professional Bette Porter. She’ll not only star in the continued story, but she’ll also executive produce alongside original co-stars Leisha Hailey and Katherine Moennig, and creator Ilene Chaiken. Beals has been hard at work in front of and [...]

  • AJ AND THE QUEEN

    TV News Roundup: Netflix Debuts 'AJ and the Queen' Trailer Starring RuPaul (Watch)

    In today’s TV news roundup, Netflix revealed the first look at “AJ and the Queen.” Also, Jean Smart and Jason Alexander will guest star in an episode of “Mad About You.” CASTINGS Jason Alexander and Jean Smart will guest star in an episode of “Mad About You,“ Spectrum announced. Smart will play Chelsea Stevens-Kobolakis, an eccentric [...]

More From Our Brands

Access exclusive content