×

Viacom Partners With Tyler Perry for BET Plus Streaming Service

Viacom’s BET Networks has teamed with Tyler Perry to create a subscription streaming service that combines the prolific auteur’s library of movies and TV shows with BET’s programming vault.

The service dubbed BET Plus will bow in the fall with a handful of original series and productions and a deep library offering that will be enhanced by other properties in Viacom’s portfolio. There was no word yet on a monthly price for BET Plus, which is set to debut in the fall.

BET Plus joins a parade of subscription VOD offerings set to rollout during the next year of so. Although the marketplace is getting crowded, BET Networks president Scott Mills said the company sees opportunity in a streaming offering targeted to the audiences for BET and Perry’s productions. Viacom said BET Plus would feature more than 1,000 hours of content at launch.

The comedy series “First Wives Club” will premiere on BET Plus, after originally being developed for Viacom’s linear Paramount Network cabler. Viacom said the service’s original content slate will include a new series from Perry and a separate series from producer Will Packer.

“African-Americans are the leading consumers of streaming services, with higher SVOD adoption rates than other consumers, which is why we’re so excited to launch a premium product for this underserved audience. BET Plus is a natural extension of BET’s linear network, which has been the leading home of black culture for decades,” said Mills. “Tyler Perry is the perfect partner for BET Plus. The combination of new, original shows and his giant library of popular movies, series and stage plays that Tyler brings to our joint venture creates an amazing product for his large and passionate fan base.”

Viacom’s move on BET Plus underscores the reasoning behind the rich and wide-ranging production pact that Viacom reached with Perry in July 2017. BET Plus will be the streaming home of his long-running “Madea” comedy franchise and it will host videos of the touring stage plays that made Perry a force among in the African-American community starting in the 1990s.

Viacom’s move on BET Plus comes as the company is believed to be circling merger talks with CBS Corp., it’s corporate sibling under the Redstone family umbrella. BET Plus is seemingly the kind of niche streaming service that could easily tuck in to the CBS All Access SVOD platform that the Eye has been building up since 2014.

Perry likely has a stake in the venture as he is contributing his own library, which is a big selling point.

“In our industry, the way people consume content is constantly evolving. I’ve paid attention to my audience and what works for them and, for that reason, I’m very excited not only about the idea of partnering with BET to create new and exciting content, but also about the idea of giving people a personalized experience through the ability to curate the content they love to consume,” Perry said. “On a personal level, this will also be the first time I’ll be working in areas like unscripted and variety television, which will afford me the opportunity to work in fresh, creative ways with new voices and to discover new talent.”

More Biz

  • Lenny Bruce (1925-1966) social critic and

    Paul Krassner Recalls Lenny Bruce, Cavalier Magazine 50 Years Later

    Men’s magazine Cavalier was launched by Fawcett Publications in 1952 (motto: “For the American Male”). It was published the year before Playboy, to which it has often been compared. Imagine that this was a bastion of cutting-edge comic literature. Back in the day, Cavalier tried to be seen as slightly hipper, more youthful and considered [...]

  • LiveXLive Names AOL and MTV Vet

    LiveXLive Names AOL and MTV Vet Dermot McCormack President

    Live entertainment digital media company LiveXLive Media today announced that AOL and MTV veteran Dermot McCormack has been named president of the company. According to the announcement, McCormack will lead the business and creative operations of LiveXLive, effective immediately. McCormack previously served as AOL’s Global President of Video and Studios, where he oversaw the video [...]

  • R Kelly Sexual Assult Accusations Mugshot

    R. Kelly Ordered Held Without Bail

    R. Kelly has been ordered held without bond at a hearing Tuesday in federal court in Chicago, according to the Chicago Sun Times. The singer entered a not-guilty plea. The hearing, which follows the singer being hit Friday with a total of 18 counts of serious sexual misconduct and other charges in Chicago and New York, [...]

  • Woodstock co-producer and co-founder, Michael Lang,

    Woodstock 50 Organizers Are Optimistic but Vague Before Town Meeting

    Woodstock organizers Michael Lang and Richard Peck were optimistic but vague when speaking with reporters at a hastily announced open house for the festival held in Vernon, New York on Monday night. The town’s Vernon Downs is the most recent proposed site for the trouble festival, which has been dogged by financial and organizational problems [...]

  • What Is Equity, Roc Nation’s Indie

    What Is Equity, Roc Nation’s Indie Distribution Company?

    When news broke earlier this year that Jaz-O, Jay-Z’s longtime friend-turned-foe-turned-friend-again from Marcy Projects, had signed with Roc Nation, most reports glossed over exactly which company the rapper had signed with. His deal, for his Kingz Kounty Media Group, is actually with Equity Distribution, the independent distribution arm of the Roc Nation family of companies, [...]

  • Andhadhun

    Booming Digital Lifts Eros Indian Film Distribution Giant

    Eros International, India’s largest and most controversial film distributor, says that its digital revenues now outstrip conventional theatrical and syndication revenues. Its Eros Now streaming platform claims 18.8 million paying subscribers. The New York-listed company reported annual results that were distorted by multiple adjustments to presentation. Reported revenues in the year to end of March [...]

  • The dark Manhatten skyline, seen from

    StubHub Refunds $500,000 to Customers Shut Out by New York Blackout

    Saturday’s blackout in New York had an outsized effect on the city’s nightlife, with Madison Square Garden and the entire Broadway district seeing multiple shows cancelled due to the the power outage. As a result, StubHub has refunded more than $500,000 worth of tickets for cancelled events. According to a statement from the company, the StubHub [...]

More From Our Brands

Access exclusive content