×
You will be redirected back to your article in seconds

CBS Sports Chief on Tiger Woods’ Masters Win: ‘You Live for Moments Like This’

Tiger Woods’ impressive comeback victory on Sunday at the Masters golf tournament was surely a gift for CBS Sports.

Despite his lack of major wins in recent years, Woods’ remains the biggest draw in golf when it comes to TV ratings. CBS Sports chief Sean McManus said the combination of his underdog status and the closeness of the match right up until the last hole should translate to Nielsen gold for the Eye when the overnights roll in on Monday.

“When you’re in this business, you live for moments and events like this. They’re few and far between,” McManus told Variety in a telephone interview from Augusta National Golf Club in Augusta, Ga. He praised the work of the CBS Sports production team on the ground and in the booth for complementing the compelling work on the course by Woods and other players.

CBS Sports carefully drawn plan for covering the event was shuffled early Sunday when the final day of the tournament began hours earlier than planned — at about 9 a.m. ET rather than 2 p.m. ET as planned — because of the threat of a rain storm on the horizon.

“With something that is so historic in nature, when your team steps up in the way we did today, it’s a feeling of pride and exhilaration and satisfaction,” McManus said. “It’s a great day for Augusta National, a great day for golf and a great day for CBS Sports.”

McManus noted that the presence of Woods near the top of the leaderboard is typically worth a triple-digit boost to ratings. “He really has an effect unlike any other player,” McManus said. Already, CBS’ coverage of Saturday’s third-round was up 5% from the comparable day last year. Woods’ win makes him second only to the legendary Jack Nicklaus in total Masters’ wins, with five to Nicklaus’ six. Woods’ most recently took home to a green jacket from Augusta in 2005.

McManus said he was particularly pleased that in the moment when Woods’ sealed his win, and minutes later when Woods embraced his children on the sidelines, the CBS Sports in-studio team led by Jim Nantz let the pictures do the talking.

“I give our announcers a lot of credit for letting those scenes play out with no commentary,” McManus said.

More TV

  • Natalie Morales, Photo by Catie Laffoon

    'Dead to Me' Season 2 Casts Natalie Morales (EXCLUSIVE)

    Natalie Morales has been cast in “Dead to Me” Season 2 at Netflix, Variety has learned exclusively. Morales will appear in the recurring role of Michelle. Described as wry and down to earth, Michelle has a relaxed charm and infectious wit. She forms a connection with Judy (Linda Cardellini) at the Assisted Living Facility, where Michelle’s [...]

  • Kurt Sutter

    Kurt Sutter Fired From 'Mayans MC'

    UPDATED: Kurt Sutter has been fired from his role as co-showrunner on “Mayans MC,” Variety has learned from sources. Sutter notified the cast and crew of the show of his exit in an email after several complaints were made about his behavior on the set of the series. In the email, Sutter wrote that he had [...]

  • 'Watchmen' Boss Damon Lindelof on Building

    'Watchmen' Boss Damon Lindelof on Building an Alternate America

    In the fourth season of PBS’ “Finding Your Roots,” musician Questlove learns his ancestors came over to America on the very last slave ship in 1860. Dr. Henry Louis Gates Jr., who hosts the show shows him the ship manifest and tells him about the settlement in which they lived, and the musician begins to [...]

  • Kids' Programming Will Be a Battleground

    Why Kids' Programming Will Be a Major Battleground in the Streaming Wars

    When “Moana” left Netflix on Dec. 20, parents of little kids let out a collective wail of despair on Twitter and Facebook parenting groups everywhere. The phrase “ruined Christmas” was pointedly used in the streamer’s direction — sometimes facetiously, sometimes with the reflected ire of a preschooler who had awakened one morning to find her [...]

  • Wendy Williams Walk of Fame Honor

    Wendy Williams on Being 'Imortalized' With Walk of Fame Honor

    Just days after Wendy Williams learned she’d be receiving a star on the Hollywood Walk of Fame, the talk show host was in true form imagining how this honor would elevate her already storied career. “I’m already in the Smithsonian, so now I’ll be immortalized-immortalized,” Williams says. In addition to preparing for her star ceremony, [...]

  • Julia Garner

    'Ozark' Star Julia Garner Signs First-Look Deal With MRC Television

    “Ozark” producer Media Rights Capital (MRC) Television has entered into a first-look deal with series star Julia Garner. Under the deal, Garner will work with MRC to develop and produce television projects. She recently won the Emmy Award for best supporting actress in a drama for her work on the third season of “Ozark,” which [...]

More From Our Brands

Access exclusive content