The four-part series hails from executive producers LeBron James and Octavia Spencer, who will also star as the titular Madam. The series is inspired by the book “‘On Her Own Ground’ “by A’Lelia Bundles, Walker’s great-great-granddaughter.
Haddish will play Lelia, the smart and feisty daughter of Sarah Breedlove (Madam Walker) and her late first husband. Raised by her single, hard-working mother, she is eager to be independent. After falling in love and marrying the feckless John Robinson, she frequently finds herself coming to her husband’s defenses. Meanwhile Ejogo will play Addie, a hairstylist and former friend of Sarah Breedlove. Addie is described as a savvy business woman herself, who parlays her good looks and social standing into a profitable African American hair care business.
Also joining the cast are Blair Underwood, who will play Sarah’s husband Chares James Walker, Garrett Morris who will play CJ’s father Cleophus, and Kevin Carroll who will play Ransom, a Pullman porter whose many degrees include law and patents from Columbia University.
“Madam CJ Walker” tells story of how Walker overcame hostile turn-of-the-century America, rivalries, tumultuous marriages and family challenges to become America’s first black, self-made female millionaire. The project is produced by James’ SpringHill Entertainment and Zero Gravity in association with Warner Bros. Television. Variety exclusively reported the project was first in the works back in August, 2017.
The series is slated to premiere on Netflix in 2020. Nicole Jefferson Asher is a co-executive producer and writer on the project, while Janine Sherman Barrois and Elle Johnson will showrun, write and executive produce. Christine Holder, Mark Holder, Maverick Carter, and Jamal Henderson will also executive produce. Kasi Lemmons is in place to direct and executive produce the first episode.