×

Shannon Ryan Joins Disney TV, ABC as Marketing Chief

Former Fox Television chief marketing officer Shannon Ryan has been tapped as the new president of marketing for ABC Entertainment and Disney Television Studios.

The announcement was made by Karey Burke, president of ABC Entertainment, and Craig Hunegs, president of Disney Television Studios, to whom she will report.

Rumours had been circling for a while that Ryan would be one of the execs making the transition to Disney after its colossal $71.3 billion acquisition of much of 21st Century Fox’s film and television holdings. On the TV side, Peter Rice, Dana Walden, John Landgraf, and Gary E. Knell have all already packed their bags for the Magic Kingdom.

In her new role, Ryan will oversee all marketing, publicity and communications strategies for ABC, including media, creative, social, digital, publicity and talent relations. She will also oversee the communications and marketing teams of Disney Television Studios, which include ABC Studios, Fox 21 TV Studios and 20th Fox TV, managing the marketing, publicity, corporate communications, events, talent relations and awards strategies of the three companies.

“I can’t wait for Shannon to get here,” said Burke in a statement. “I’ve admired her innovative campaigns and fierce competitive spirit from afar for years, and I know ABC will be better in every way with her guiding our talented marketing and publicity teams. We are lucky indeed.”

During her tenure as Fox TV CMO, which began in 2015, Ryan and her team launched the surprise hit music competition series “The Masked Singer,” as well as dramas such as “9-1-1,” “The Resident,” “The Passage” and “The Orville.”

“Joining Disney, a company I’ve always admired and one of the most powerful brands in the world, is the opportunity of a lifetime,” said Ryan. “I’m beyond excited to begin this next chapter and look forward to collaborating with Craig and Karey and their incredibly talented teams to shine a light on the fantastic work being done at these creative companies.”

On the studio side, Ryan helped mastermind PR campaigns for several award-winning shows, namely “The Assassination of Gianni Versace: American Crime Story,” “This Is Us,” and “The Americans.” 

“Shannon’s one of the best strategists in the business, and we’ve already reaped the benefits of her marketing and publicity expertise at 20th and Fox 21. We’re excited that she’ll add ABC Studios to her portfolio as we build the Disney Television Studios brand into a world-class content creation engine,” added Hunegs. 

Prior to her chief marketing officer appointment, Ryan was executive vice president of marketing & communications for FTG. From 2011 to 2015, she was executive vice president of marketing & communications for Fox. Throughout her career at the network, Ryan oversaw campaigns many successful series including “Empire,” “Glee,” “The Simpsons,” “Family Guy,” “Bob’s Burgers,” “The X-Files,” “The Last Man on Earth,” “Brooklyn Nine-Nine,” “New Girl,” “American Idol,” “House,” “Arrested Development,” “Masterchef” and “24.”

More TV

  • Billie Eilish 62nd Annual Grammy Awards,

    Grammys' Focus on Message Songs Meshes Well With Kobe-Mourning Mood: TV Review

    “It’s been a hell of a week,” said Alicia Keys, moments into her hosting gig on Sunday night’s Grammys telecast. “Damn! It’s a really serious one — real talk.” No kidding. Was this the first 99.9% joke-free Grammys, in the 62-year history of the telecast? Not that anyone should be complaining about that, exactly … not [...]

  • Feras Fayyad77th Annual Peabody Awards, Show,

    'The Cave' Director Feras Fayyad Finally Arrives in U.S. After Visa Troubles

    “The Cave” director Feras Fayyad has finally made it into the United States, weeks after he was denied entry into the country. According to National Geographic Documentary Films, which is behind the Oscar-nominated “The Cave,” “we can report that Feras arrived safely this evening in Los Angeles.” Fayyad’s arrival comes after he missed a Television [...]

  • I Sing the Body Electric

    'I Sing the Body Electric': How a 'Fame' Monster Was Reimagined for the Grammys

    Longtime Grammy telecast producer Ken Ehrlich has delivered his Grammy swan song (figuratively and literally), and it couldn’t have happened without … Walt Whitman. To usher out his 40-year era as the guiding light behind some of TV’s greatest musical moments, Ehrlich chose the song “I Sing the Body Electric” from the 1980 movie musical [...]

  • Kobe Bryant Staples Center memorial

    Kobe Bryant Mourners Gather Outside Staples Center to Remember Basketball Great

    Within hours of the news of Kobe Bryant’s death breaking, a fast-growing crowd of about two hundred people had gathered outside of the Staples Center in Los Angeles on Sunday to mourn the Lakers legend, who died earlier that day in a helicopter crash. Chants of “Kobe! Kobe!” broke out spontaneously outside of the sports [...]

  • Tanya Tucker and Brandi Carlile -

    Tanya Tucker Wins First Grammys, 47 Years After First Nomination

    Country music legend Tanya Tucker picked up her first two wins at the 62nd annual Grammy Awards on Sunday at the Los Angeles Convention Center. The 61-year-old singer won for best country song for “Bring My Flowers Now” and best country album for “While I’m Livin’.” “After 50 years in this business, I have a [...]

More From Our Brands

Access exclusive content