You will be redirected back to your article in seconds

Rakuten Viki Boosts China Content With Seven Croton Media Titles (EXCLUSIVE)

Streaming platform Rakuten Viki has acquired seven titles from Chinese firm Croton Media. They are set to premiere worldwide on the platform this month, some of them as Viki Originals.

The titles include 58-episode show “Eternal Love,” a period drama starring Yang Mi and Mark Chao; 30-episode “Love O2O,” a modern drama starring Yang Yang and Zheng Shuang; 54-episode “Princess Weiyoung,” a period drama starring Tiffany Tang and Luo Jin, an onscreen couple who got married in real life last year; and 62-episode “General and I,” a period drama starring Angelababy and Wallace Chung.

The 41-episode “Negotiator,” starring Yang Mi and Huang Zitao, who rose to fame as a rapper in the K-pop group EXO, will air as a Viki Original, as will 47-episode “Age of Legends,” starring William Chan and Sandra Ma, and “My Story for You, starring Zheng Shuang and Luo Jin.

“Our watch time for Chinese content has grown exponentially in the last few years, so we’re excited to answer our global audiences’ growing appetite for more mega-hits from China,” Sarah Kim, Rakuten Viki’s SVP of content and partnerships, said.

Most of the company’s content is subtitled into more than 200 languages by fan communities who want to bring their favorite content to global audiences. The platform counts 40 million fans worldwide in more than 190 countries.

Croton Media CEO Liu Zhi said: “We are pleased to be the very first production company to work with Rakuten Viki on distributing Viki Originals in the Chinese drama category on their platform.”

Croton Media seeks to “disseminate Chinese culture through dramas” and “tell the story of China to the world,” Liu said, echoing common refrains from Chinese President Xi Jinping, who has used such phrases to encourage companies to boost China’s image and soft power abroad.

Croton Media, a TV drama production and distribution company, was established in Shanghai in 2003, and in 2013 came under the full ownership of Huace Film and TV in a $269 million deal that was, at the time, the biggest deal in China of its kind.

Popular on Variety

More TV

  • Reed Hastings seen on day one

    Reed Hastings on the Streamer Wars: 'It's a Whole New World Starting in November'

    After dominating the subscription streaming scene for so long, Netflix is girding for a new phase in the SVOD wars with the entry of more deep-pocketed players like Disney and Apple, CEO Reed Hastings said Friday. “While we’ve been competing with many people in the last decade, it’s a whole new world starting in November…between [...]

  • BBC ITV BritBox Streaming

    Viacom's Channel 5 and Comedy Central Join BritBox Ahead of Its U.K. Launch

    Viacom-owned Channel 5 and Comedy Central have joined BritBox, the “best-of-British” subscription streaming service created by the BBC and ITV. The platform, already available in North America, is due to launch on home turf in Britain by year’s end. Under the deal with Viacom, shows from the U.K.’s Channel 5 can appear on BritBox following [...]

  • The-Head

    Behind the Scenes With Mediapro’s Antarctic Thriller Series 'The Head'

    On Sept. 13, the cast and crew of Mediapro’s upcoming dramatic thriller “The Head” gathered at a swanky Santa Cruz de Tenerife hotel to kick off promotional duties for this English-language series, which will wrap shooting later this month. It was day 50 of production, and the cast had been working late, rushing to get [...]

  • The Plague Season 2 Spanish TV

    Telefonica, Atresmedia to Create Content Factory Behemoth

    SAN SEBASTIAN  — In a game-changing move for Spanish-language production Telefonica, Europe’s third biggest telco, and Atresmedia, the original co-creators of “La Casa de Papel,” are uniting to create a new joint contents production giant. Aimed at gaining more scale and uniting talent relations – writers, directors and producers – the 50/50 joint venture will [...]

  • KKR-Backed German Media Conglomerate Finally Has

    KKR-Backed German Media Conglomerate Finally Has a Name: Leonine

    The KKR-backed German media company formed through the merger of Tele München Group, Universum Film, i&u TV, and Wiedemann & Berg Film finally has a name: Leonine. The company revealed its moniker Friday, saying that “Leonine” met its criteria of being associated with its home region of Bavaria and Munich, in southern Germany, and of [...]


    San Sebastian: Leticia Dolera on Canneseries Winner ‘Perfect Life’

    SAN SEBASTIAN —  “La Casa de Papel” (“Money Heist”) may be the most seen of Spanish series this year. Leticia Dolera’s still-to-bow “Perfect Life,” however, is the most laureled, sweeping at April’s 2nd Canneseries TV festival both best series and best special performance for its female leads, Dolera herself, Celia Freijeiro and Aixa Villagrán, from [...]

  • Screen writer Beau WillimonMary Queen of

    Beau Willimon Re-Elected as President of Writers Guild of America East

    Beau Willimon, the playwright and showrunner who launched Netflix’s “House of Cards,” has been re-elected without opposition to a two-year term as president of the Writers Guild of America East. Willimon also ran unopposed in 2017 to succeed Michael Winship. Kathy McGee was elected to the vice president slot over Phil Pilato. Secretary-treasurer Bob Schneider [...]

More From Our Brands

Access exclusive content