You will be redirected back to your article in seconds

Peloton Taps TV Vets Jennifer Cotter, Kevin Chorlins to Lead Content Team

Peloton is bulking up its programming muscle with the hire of two television and digital-media execs to lead the fitness-tech company’s original content division: Jennifer Cotter, a former senior exec at HSN, is its new chief content officer, and longtime Scripps exec Kevin Chorlins joins as senior VP of content.

The duo will lead Peloton’s content and production teams in New York and London, which produce as many as 48 classes per day spanning indoor cycling, indoor and outdoor running and walking, boot-camp, yoga, meditation, strength training and stretching.

The company says it has 1.25 million customers for the high-end Peloton bikes and treadmills as well as its $19.49-per-month digital-subscription service, which provides unlimited access to the classes.

In the next 12 months, Peloton is eyeing boosting its output to over 300 fitness shows per week on average for members in the U.S., U.K., and Canada and, starting later this year, Germany. In 2020, it plans to open a new 35,000-square-foot broadcast production facility and multi-studio space on Manhattan’s West Side (consolidating its three current NYC studios) as well as a London-based studio to broadcast live classes across European time zones.

“Jen and Kevin are two of the biggest innovators and leaders in digital media, and we couldn’t be happier to have these two running our world-class production and content team,” Peloton president William Lynch said in announcing the hires. He cited Cotter’s experience working with talent to produce daily live programming and Chorlins’ background in lifestyle television.

Cotter reports to Lynch, and Chorlins reports up to Cotter. Both officially start at Peloton next Monday, June 3.

Cotter spent nearly 13 years at HSN, most recently as executive VP for content, television and programming, where she oversaw a team of more than 500. Prior to joining HSN, she was one of the founding executives of the Oxygen Network, where she spent six years and served as senior VP of development.

Chorlins joins Peloton from Discovery-owned Scripps Networks, where he worked for almost 12 years, most recently as senior VP of international content and brand strategy since 2010. In that role, he oversaw global content, marketing and communications strategy for brands including Food Network, HGTV, Travel Channel, DIY Network and Cooking Channel. He first joined Scripps Networks in May 2007 as DIY Network’s director of consumer marketing before being promoted to VP of marketing for the channel.

Founded in 2012, New York City-based Peloton distributes content through the Peloton Bike, the Peloton Tread, and Peloton Digital apps for iOS and Android.

Earlier this year, a group of music publishers sued Peloton, alleging the company provided access to more than 1,000 songs via its high-end exercise equipment without obtaining a license. Those include tracks from Rihanna, Drake, Bruno Mars, Lady Gaga, Katy Perry, Justin Timberlake, Shawn Mendes, Ed Sheeran, Wiz Khalifa, Justin Bieber and Ariana Grande, according to the complaint, which seeks damages of over $150 million. In response, Peloton said it has “partnered with each of the major music publishers, record labels and performing rights organizations, and many leading independents. We have also invested heavily to build a best-in-breed reporting and licensing system to support our partners and provide our members with a world-class fitness experience.”

More TV

  • Sky takeover. Undated file photo of

    Katie Keenan To Head Sky Cinema Acquisitions

    Katie Keenan is joining Sky as head of acquisitions at Sky Cinema, and will oversee film deals for the pay-TV giant’s channels. Keenan is a seasoned buyer. Most recently she was at Viacom’s international division and acquiring programming for its free-TV operation Channel 5 operation in the U.K., as well as for cable channels including [...]

  • NEW YORK, NY – JUNE, 24:

    LGBTQ Stars Honored at Variety’s Power of Pride Celebration

    New York City felt the full power of pride on Monday, as Variety celebrated its inaugural issue devoted to the annual recognition of LGBTQ people worldwide. At an intimate gathering at lower east side Manhattan hotel The Orchid, rooftop bar Mr. Purple hosted Variety’s cover stars and luminaries for cocktails and the unveiling of the [...]

  • WWE

    WWE and PP Sports Extend China Partnership

    WWE and PP Sports have signed a new multi-year agreement that will keep WWE programming airing live in Mandarin in China. In the past three years of the partnership, PP Sports has delivered more than 300 episodes of WWE programming. PP Sports will offer “Raw,” “Smackdown” and the WWE Network as a subscription VOD service [...]

  • Billy Eichner Power of Pride Variety

    Billy Eichner on Taylor Swift's 'Calm Down' Backlash

    When Taylor Swift released her “You Need to Calm Down” music video, it seemed like every member of the LGBTQ in Hollywood was included — except for Billy Eichner. “I’m still not gay enough for Taylor Swift — or too gay — I don’t know what it is,” Eichner joked at Variety’s Power of Pride [...]


    TV News Roundup: 'Highwire Live in Times Square' Tops Sunday Night Ratings

    In today’s TV news roundup, ABC’s “Highwire Live in Times Square” tops Sunday night ratings, and “Total Bellas” has been renewed for a fifth season. DATES FX will air the special event “Peabody Presents: Stories of the Year” on July 7. The program will showcase the issues honored at the 78th Annual Peabody Awards Ceremony [...]

  • Editorial use only. No book cover

    'Scream' Series Moves From MTV to VH1 for July Debut

    The long-gestating third season of the “Scream” series is finally debuting–but not on its original network. Variety has confirmed that the series will air on VH1 instead of MTV as originally planned. “Scream” will debut on VH1 on July 8 and air two one-hour episodes back-to-back for three straight nights. The third season of the [...]

More From Our Brands

Access exclusive content