The clip takes the form of a sit down between the former President and First Lady, and Julia Reichert and Steven Bognar, the directors of “American Factory,” a documentary which represents the first release to come out of Higher Grounds, launched in partnership with the streamer.
“We all have a sacred story in us, right? A story that gives us meaning and purpose and how we organize our lives,” says President Obama in the clip. “A good story is a good story. If it’s a documentary like yours or if it’s a scripted story that helps people understand something they didn’t understand before, we want to see if we can give voice to it.”
“Higher Ground is a reflection of both of us. That means that our platform is going to look a little bit like everyhting,” adds Michelle Obama.
The doc hails from Participant Media and takes a deep dive into post-industrial Ohio, where a Chinese billionaire opens a new factory in the husk of an abandoned General Motors plant and hires 2,000 blue-collar Americans. Early days of hope and optimism give way to setbacks as high-tech China clashes with working-class America. Bognar and Reichert also produe the doc alongside Jeff Reichert, and Julie Parker Benello.
The Obamas unveiled their Higher Ground slate back in April, featuring a mix of dramas, docs and family programming.