You will be redirected back to your article in seconds

ATF: Nickelodeon’s ‘The Viral Factory’ Gets Thai Version as Viacom Boosts Asian Formats

GMM Grammy Thailand will adapt and produce Nickelodeon’s social influencer format “The Viral Factory,” it was announced on Tuesday, ahead of Singapore’s Asian TV Forum & Market.

The Dutch format originally aired in The Netherlands in 2018 under the title “De Viral Fabriek.” The Thai adaptation will feature local talent and will premiere in 2020.

At the ATF, Viacom International Studios (VIS) will also represent two Hindi-language formats developed by Viacom’s Indian joint venture Viacom18 for MTV India. Now in its fourth season, “Love School” is a light-hearted competitive reality format in which young couples in crisis try and improve or save their relationships. In its 16th season, “Roadies” puts teams through the adventure challenge grind while travelling across India. Viacom18’s distribution arm IndiaCast will sell finished series of both titles.

In addition, VIS is representing new studio-based talent competition format, “America’s Most Musical Family” that was launched in the U.S. Nov. 1, simultaneously across Nickelodeon, BET, MTV, MTV2, Nicktoons, Paramount Network, TeenNick, TV Land and VH1. The series features 30 families who compete in front of three celebrity judges and a host in the hope of winning a recording contract and a $250,000 cash prize.

“Our recent agreements in Asia demonstrate the continued strength of our content and relevance to local audiences around the world. I’m really looking forward to seeing ‘The Viral Factory’ being brought to life in a brand-new language and to a whole new audience,” said, Laura Burrell, head of formats at VIS.  “We are committed to sourcing and representing top quality formats from around the world, and are delighted to be partnering with Viacom18 for the first time on their originally developed hit series “Roadies” and “Love School”.”

“Indian original content is increasingly being accepted and applauded across the world – be it on television or cinema. This poses a great opportunity for Indian content creators to explore format partnerships and put India as an original content destination,” said Anuj Gandhi, Group CEO of IndiaCast.

More TV

  • Once Upon a Time in Hollywood

    COLA Announces California On-Location Awards Winners

    “Once Upon a Time in Hollywood,” “Dolemite is My Name,” and HBO’s “Ballers” are among the winners of this year’s COLA awards. The COLAs recognize location managers, public employees and other professionals who help facilitate on-location production across the Golden State. This year’s awards program was held at the Universal Hilton. Finalists and winners are [...]

  • Christmas Town Hallmark

    Hallmark Reverses Decision to Ban Same-Sex Marriage Commercial

    The owner of TV’s Hallmark Channel on Sunday reversed a decision to ban a commercial depicting a same-sex wedding, suggesting that it was not in keeping with the company’s well-known slogan, “When you care enough to send the very best.” Earlier this week, Hallmark Channel decided to reject an ad from online-weddings firm Zola which [...]

  • Chuy Bravo seen at Focus Features

    Chuy Bravo, 'Chelsea Lately' Sidekick, Dies at 63

    Chuy Bravo, Chelsea Handler’s sidekick on her E! talk show “Chelsea Lately,” has died in Mexico City. He was 63. According to reports, the Mexican American actor died suddenly after being hospitalized with stomach pains while visiting family in Mexico. Handler posted a tribute to Bravo on Instagram shortly after reports of his death began [...]

  • SATURDAY NIGHT LIVE -- "Scarlett Johansson"

    'Saturday Night Live' Parodies 'A Marriage Story' with Kellyanne Conway (Watch)

    Scarlett Johansson may be nominated for a Golden Globe for her performance in “A Marriage Story,” but when she hosted the Dec. 14 episode of “Saturday Night Live,” she slid into a less flashy role for that sketch comedy’s parody of the new dramatic film. Johansson took on the role of therapist to Kate McKinnon’s [...]

  • SATURDAY NIGHT LIVE -- "Scarlett Johansson"

    'Saturday Night Live': Kate McKinnon's Greta Thunberg Tells Trump to 'Grow Up' (Watch)

    With the December holidays upon us, “Saturday Night Live” took a brief detour from its usual parodies of political press conferences and the impeachment hearings to instead begin its Dec. 14 episode with a sketch about average families discussing the state of the world over dinner — with a special message from Greta Thunberg (as [...]

More From Our Brands

Access exclusive content