×
You will be redirected back to your article in seconds

Netflix to Open New EMEA Headquarters in Amsterdam as Part of European Expansion

Netflix is moving up the property ladder. With international ambitions key to its growth plans, the U.S. streamer is opening a new, bigger Europe, Middle East and Africa headquarters in Amsterdam that can accommodate twice as many staffers as its current base there.

The new EMEA headquarters, scheduled to open in the beginning of 2020, is one of several new outposts the SVOD giant is setting up in Europe. The first staffers have moved into Netflix’s new digs in Berlin, and another office will open in Paris later this year or early next. There are also tentative plans to open up shop in Italy.

Netflix’s London base, a low-profile operation with no signage out front, has also been expanded. The company has taken an additional floor in its office building in the city’s Fitzrovia district, Variety has learned.

In Amsterdam, Netflix will move its current EMEA HQ from its location on Stadhouderskade, near the Heineken brewery and the Rijksmuseum, to a new setup in Karperstraat, in the south of the city, near the old Olympic stadium.

Netflix confirmed the move, which was first reported in local media. The company currently has 400 employees based in Amsterdam. The new office will be able to accommodate 800, which the company expects will “be sufficient for the coming years.” Having more content execs based in Europe will mean quicker “decision-making power on the ground” and “close connections to Europe-based talent and creatives,” Netflix said, adding that the office will largely be staffed by new hires rather than relocated employees from other countries.

The new HQ will be a hub for both global and local content. Netflix has moved into local originals in the Netherlands with series such as “Undercover” and “Ares.” It is also co-producing its first feature.

Netflix has already set up a massive studio in Spain, and is taking over most of Shepperton Studios in the U.K. It does not yet have an office in Italy, where authorities launched an investigation earlier this month to determine whether its revenues from local subscribers should be taxed, even though it runs its Italian operation out of the Netherlands. Separately, CEO Reed Hastings told a news conference in Rome that Netflix would be opening an office in Italy.

The Netherlands has long been a creative hub in the TV biz, with the likes of Endemol and John de Mol’s Talpa putting it on the international map, notably in the global formats business. The action has steadily moved from Hilversum – dubbed “Hillywood” – to Amsterdam.

A favorable tax regime is a big factor in Amsterdam’s favor in terms of global companies looking for a well-situated European base. Netflix said that traditional Dutch values aligned with its own. “We have become very accustomed to the Dutch openness and directness over the past years, which is a great culture fit for our company and has supported our growth,” the U.S. streamer said.

More TV

  • Kasi LemmonsNew York Women in Film

    Kasi Lemmons, Jane Rosenthal, Ann Dowd Talk Golden Globes Female Director Snub

    The absence of women among director nominees for the Golden Globes is another example of how much work remains to be done to achieve gender parity in the entertainment industry, honorees said Tuesday night at the 40th annual Muse Awards presented by New York Women in Film and Television. “Harriet” director Kasi Lemmons, “The Irishman” [...]

  • The Flash -- "Crisis on Infinite

    'Crisis on Infinite Earths' Recap: A Rewritten Destiny Brings Another Superhero Death

    SPOILER ALERT: Do not read if you have not yet watched “Crisis on Infinite Earths: Part Three,” “The Flash” episode of the 2019 “Arrowverse” crossover. Tuesday night was the official midpoint of the ambitious “Crisis on Infinite Earths” crossovers, with an episode of “The Flash” that also marked the final episode of the year for the [...]

  • THE MASKED SINGER tree identity ana

    'The Masked Singer' Reveals the Identity of the Tree

    SPOILER ALERT: Do not read ahead, if you have not watched the episode of “The Masked Singer,” which aired on Dec. 10 on Fox. “The Masked Singer” has sent home another character — and more importantly, has unmasked that contestant. On Tuesday’s episode, titled “A Pain in the Mask,” the tree was revealed to be [...]

  • THE MASKED SINGER semi finals

    Everything to Know About 'The Masked Singer' Semi-Finals

    Television’s breakout reality show, “The Masked Singer,” wraps up its second season, unmasking a winner, next week — but first, the quirky competition show will celebrate the holidays. Teeing up the grand finale of the inarguable hit series, Fox is giving extra airtime to the show this week with a two-night event. Tuesday night, the [...]

  • daredevil Marvel Netflix

    Marvel to Shutter Television Division

    Marvel’s television division is officially winding down. Variety has learned that Marvel Television will no longer be developing any new series beyond the shows that are currently in production. According to an individual with knowledge of the situation, Marvel will eliminate a number of positions in the near future as a result of the cessation [...]

  • Kaya Scodelario

    TV News Roundup: Netflix's 'Spinning Out' With 'Skins' Star Kaya Scodelario Gets Premiere Date

    In today’s TV news roundup, Netflix reveals the premiere date for “Spinning Out,” and USA reveals a first look at Ethan Hawke’s return to “The Purge” universe.  DATES Netflix‘s “Spinning Out,“ starring “Skins’s” Kaya Scodelario and from showrunners Lara Olsen (“Reign”) and Samantha Stratton, premieres Jan. 1. The series follows Scodelario’s Kat, a high-level figure skater [...]

  • Philip MckeonPhilip Mckeon

    'Alice' Child Star Philip McKeon Dies at 55

    Philip McKeon, known for playing the son of Linda Lavin’s titular character in the classic CBS sitcom “Alice,” has died. He was 55. The actor died Tuesday morning in Texas following a longtime illness, family spokesman Jeff Ballard confirmed to Variety. “We are all beyond heartbroken and devasted over Phil’s passing,” said Ballard. “His wonderful [...]

More From Our Brands

Access exclusive content