×

NATPE: 5 Takes on Brazil’s Globo and Its 2019 Lineup

MIAMI  — In hallowed tradition, Brazilian TV giant Globo unveiled its NATPE line-up on the first day of the Miami trade fair.

With scripted and non-scripted promos playing to a thundering soundtrack Jerry Bruckheimer would have been proud of, this was, as ever for Globo, a polished and powerful presentation. But it also said much about where Globo is going. Five takes from the Jan. 22 NATPE presentation.

1. GLOBO MOVES

In explanations of strategy, from CEO Carlos Henrique Schroder onwards, and the presentation’s motto- “Let’s Move Together” – Globo, by its own admission, is evolving in industry terms. Some indicators:

*Globo is reaching out to international partners for production and distribution, linking to Spain’s Atresmedia Internacional, for Latin American pay TV distribution, for example, and to Telemundo Intl Studios for a Spanish-language reversion of its eight-hour original drama “Doomed” (“Amores robados”).

*The Brazilian TV giant is reaching out to international in general. NATPE 2019 ids the first time Schroder will be at the trade fair.

*The Brazilian TV giant is now producing for other platforms throughout its group behind its core free-to-air channel. One example, “Iron Island,” shown at NATPE, an oil rig drama starring Cauã Reymond (“Brazil Avenue”), one of Globo’s biggest plays, premiered on OTT service Globoplay and renewed for a second season.

*Globo continues to diversify from its historic base, in fiction types and product line, split between telenovelas, “Super Series,” miniseries and limited series.

“Over the last two years, we expanded the genres and the number of products that we launch onto the market, which has given us the opportunity to establish new and different partnerships. We are playing more balls in the same game, or more balls in different games, a moving game,” said Raphael Correa Netto, executive director of international business. In the future, it may even essay a musical and animation, Monica Albuquerque, Globo head of development, said at NATPE.

2. SERIOUS ABOUT SERIES

Notably, the first shows to be screened at NATPE were Globo limited series: “Harassment,” “Iron Island,” “If I Close My Eyes,” “Under Pressure” Season 2. These are increasingly Globo banner titles scoring festival prizes and audiences. The first season of  “Under Pressure,” a hospital drama set against Brazil’s impoverished health service,” won four prizes at France’s Fipa Festival, but also sold to Sky Italia and MBC Group for the Middle East, and aired in primetime this month in Argentina, winning the day.

Vítimas - Stela ( Adriana Esteves ), Vera ( Fernanda Dumbra ) ,Eugênia ( Paula Possani ), Daiane ( Jéssica Ellen ) e Maria José ( Hermila Guedes ). retrato.
CREDIT: Ramon Vasconcelos/Rede Globo

 

 3. TYING UP TALENT

As a more ambitious OTT players come online, the battle for success has become one for finite talent. But Globo’s always thought that way. Currently, it has 180 directors, 250 writers and 500 actors on contract, said Albuquerque.

4. THE VISUALS: VFX, CINEMATOGRAPHY 

Globo Super Series “Land of the Strong” was directed by Isabella Teixeira and Walter Carvalho, DP on Walter Salles’ Oscar-nominated “Central Station,” who was also in charge of photography. It shows –  in richly textured but dramatically contrasting scenes, from a mountain bike ride along a scrubby ridge, to an outback disco club stage performance; a couple kissing in a cave with paleolithic drawings, as a man is beaten to near death in fields.

Seen in extended excerpts, “Iron Island” marks the latest step-up in VFX for Globo; the rig houses a grass soccer pitch, is as colorful a Rubik Cube: the hero suffers a helicopter accident, rig gas escapes. Globo’s series increasingly blend genres, “Iron Island” weighs in as part-action thriller.

5. AND WOMEN MAKE THE MOVES

But “Iron Island” is also a full-bore testosterone woman’s drama as a new rig head of production, a woman, the daughter of a politician, comes in to replace the macho Dante and, having suffered the patriarchy of her political big-wig father, will be damned if she’s going to be sidelined by Dante.

One bellwether of the new-look Globo is its drive into international co-production, another the feminism of so many of its shows. In the true-events inspired “Harassment,” the  latest of Globo’s social-issue limited series – think “Jailers,” “Under Pressure” –  a group of women band together to denounce a renowned physician’s sexual assaults. “Land of the Strong” is billed by Globo as a women’s Western. But the cowboy is  a woman, the valiant Maria, caught in the series’ first scene on her mountain bike riding down a ridge, as cowboys would ride the range in days of yore.

Cássia ( Patricia Pillar )
CREDIT: Globo

Popular on Variety

More TV

  • George Schweitzer, President of CBS Marketing

    Amazon's Mike Benson Will Succeed George Schweitzer as CBS Marketing Chief

    George Schweitzer has enjoyed a broad career out of a very narrow practice. He finds new ways to get people to watch more TV. Those methods can range wide. He once tucked a paper-thin interactive video player into the pages of Entertainment Weekly so readers could sample new CBS shows. He got supermarkets to use [...]

  • Kane Brown 52nd Annual CMA Awards,

    CMT Boosts Kane Brown, Luke Combs, Dan + Shay as 'Artists of the Year'

    Country music’s youngest superstars don’t always catch a break with the CMA Awards. When the latest slate of nominations was announced, Kane Brown had none, and Luke Combs had a far-from-leading three. But CMT is making up the difference by including these two ascendants as part of their annual “CMT Artists of the Year” slate, [...]

  • Timothy Olyphant Once Upon a Time

    'Fargo' Season 4 Casts Timothy Olyphant in Recurring Guest Role

    Timothy Olyphant has been cast in the upcoming fourth season of “Fargo,” Variety has confirmed. Olyphant will appear in a recurring guest star role as a character named Dick “Deafy” Wickware. It was previously announced that Chris Rock would star in the fourth season of the critically-acclaimed anthology series. Other stars of “Fargo” Season 4 are: [...]

  • TV Ratings: 'Dancing With the Stars'

    TV Ratings: 'Dancing With the Stars' Premiere Flat on Last Season

    Casting Sean Spicer on “Dancing With the Stars” doesn’t seem to be having the desired effect on ratings for ABC. The show premiered its new season to a 1.0 rating and just under 8 million total viewers. That’s the same rating as the Fall 2018 season premiere which was watched by 7.7 million viewers. The [...]

  • Inside Tinder's User-Controlled, Secret Streaming Sereis

    Inside Tinder's Secret Streaming Series (EXCLUSIVE)

    Popular dating app Tinder is set to release a choose-your-own-adventure-style original series in early October, marking its first outing as a content financier and distributor, numerous individuals close to the project told Variety. The series is set against an impending apocalypse, one of the insiders noted, and asks the question “Who would you spend your [...]

  • Streaming Wars Placeholder TV

    Explosion of Streaming Services Points to Price Wars on the Horizon

    With its $800 iPhones and $1,400 Hermès smart watches, Apple’s not exactly in the business of bargain-bin pricing. But the surprisingly low-priced debut of Apple TV Plus, at $4.99 per month for a family subscription, is a signal that the streaming video market of tomorrow — soon to be awash with services from Disney, WarnerMedia [...]

More From Our Brands

Access exclusive content