You will be redirected back to your article in seconds

Moonbug, Viaplay Team on Animated Original Series ‘Mia’s Magic Playground’ (EXCLUSIVE)

Moonbug, the London-based kids entertainment company, has signed a content deal with Nordic Entertainment Group (NENT Group), the parent company of leading Scandinavian service Viaplay, to produce the original series “Mia’s Magic Playground.”

An animated adventure series, “Mia’s Magic Playground” revolves around Mia, the popular character of the British YouTube channel “Little Baby Bum” (pictured), and her two best friends, Oskar and Tilde, as they go into their imaginary land to find creative solutions and learn life lessons that can be applied in the real world.

“Mia’s Magic Playground,” aimed at young audiences aged four to six years old, is a spinoff of “Little Baby Bum,” which has an existing global fanbase of over 47 million subscribers and has received over 30 billion views on YouTube alone, according to Moonbug and NENT. The show will be developed by the creative content team behind “Little Baby Bum” with support from a Nordic animation studio.

“‘Little Baby Bum’ and Mia are extremely popular with kids and families in the Nordics, as well as all over the world,” said Nicolas Eglau, head of EMEA at Moonbug.

Viaplay has an established library of popular children’s programs and is the ideal partner to bring Mia’s next chapter to life so fans can continue to follow Mia and her friends on their adventures,” added Eglau.

Fredrik Ljungberg, VP of international scripted content for NENT Group, said Moonbug has repeatedly “shown brilliance in capturing the right feeling in kids’ content with their fantastic brand ‘Little Baby Bum.'”

Season one of the show will roll out across the Nordic region exclusively on Viaplay in early 2020.

Besides “Little Baby Bum,” Moonbug’s roster of popular IP’s includes “My Magic Pet Morphle,” “Supa Strikas,” “Go Buster,” “Playtime with Twinkle” and “Gecko’s Garage.”

More TV

  • AMC Ups Joshua Reader to President

    AMC Networks Ups Joshua Reader to President of Distribution and Development

    AMC Networks has promoted Joshua Reader to the newly created role of president of distribution and development. He was most recently the company’s executive vice president of business development. In his new role, Reader will lead the company’s key distribution and business development functions. He will continue to report to president and CEO Josh Sapan. “Josh [...]

  • StarGirl

    DC Universe Series 'Stargirl' to Air Episodes on CW Day After Streaming Debut

    The CW and DC Universe are teaming up for the upcoming live-action series “Stargirl.” The CW will broadcast each episode of the series the day after its debut on the streaming service, with new episodes dropping weekly. In addition, every episode will be available to stream on The CW’s digital platforms following the linear broadcast. [...]

  • Harrison Ford

    Harrison Ford to Star in 'The Staircase' Series Adaptation for Annapurna TV (EXCLUSIVE)

    Harrison Ford could soon be taking on the first regular television role of his career. Variety has learned exclusively from sources that the iconic movie star is attached to star in a series adaptation of “The Staircase,” the docuseries that detailed the trial of American novelist Michael Peterson, who was accused of murdering his wife [...]

  • Elizabeth Warren, Pete Buttigieg. Democratic presidential

    MSNBC Democratic Debate Captured 6.5 Million Viewers, Lowest in Current Cycle

    MSNBC’s Wednesday-night broadcast of the latest Democratic debate won outsized plaudits from media critics, but its viewership does not appear to have reached similar heights. According to data measured by Nielsen, the cable-news outlet’s telecast captured just 6.5 million viewers overall and a little more than 1.67 million among viewers between 25 and 54, the [...]

  • Jenna Coleman The Cry

    How the 2019 Intl Emmy Nominees Reflect Increasing Globalization of Content

    As the champagne flows at the Ronny Chieng-hosted Intl. Emmys gala ceremony in New York Nov. 25, the picture of television is changing. The globalization of content means streamers are increasingly looking to local production, allowing more people to come to the party. Used to be that noms were made up of “a lot from [...]

More From Our Brands

Access exclusive content