×
You will be redirected back to your article in seconds

Mediaset Espana Taps Ghislain Barrois, Ana Bustamante for Mediterraneo

MADRID —  Top-rating Spanish broadcast network Mediaset Espana has tapped Ghislain Barrois, CEO of its highly successful film production arm Telecinco Cinema, to head up Mediterraneo, ME’s newly integrated sales-production operation.

Ana Bustamante will serve as its managing director. Silvia Cotino will direct its sales and business development. Barrois will remain director of sales and acquisitions at Mediaset España and continue heading up Telecinco Cinema.

The new sales-acquisition-production company will be introduced to the international market at the upcoming MipTV market-co-production forum, which runs April. 8-11 in Cannes.

First sketched out in a presentation on Oct. 30, but now officially launched, Mediterraneo will seek to serve the exponentially-increasing demand for content in the Spanish-speaking world, driven by Netflix and Amazon, but with more streaming platforms in the offing.

Though part of a free-to-air broadcast network, Mediterraneo will offer content and initiate production conversations with OTT and pay TV platforms.

Part of Mediterraneo’s noteworthiness lies in what Mediaset España CEO Paolo Vasile called “the most varied forms of creativity” of the companies it will represent. These take in film production subsidiary Telecinco Cinema, producer of Guillermo del Toro’s “Pan’s Labyrinth” and J.A. Bayona’s “The Impossible” and “A Monster Calls,” and, among affiliates, in which ME has 30%-40% stakes, Aitor Gabilondo’s Alea Media (“Patria,” “Madres”), multimedia producer Megamedia, sports content producer/post-production house SuperSport; non-scripted specialist La Fábrica de la Tele (30%), and Spanish “Survivors” producer Bulldog (30%).

Further Mediterraneo companies are scripted producers houses Mandarina (30%, “Señoras  del (h)ampa”), Alma Producciones, and Melodía Producciones (“Los Nuestros,” “Secretos de Estado”). Offering opportunities for first or second TV window release,  ME’s international channel CincoMas will also be housed under Mediterraneo.

The new company will seek to optimize costs and increase sales revenues in and outside Spain, tap formats and drive new digital and other TV initiatives, said Massimo Musolino, ME director general of management and operations.

ME already has dealings with streaming platforms. Alea Media is producing “Patria” with HBO Europe, not for any channel at Mediaset España. Strengthening an already-close relationship, Mediaset España and Amazon Prime Video have inked worldwide SVOD rights to cop/legal TV drama “Caronte,” a production by Big Bang Media, part of the Mediapro Group, for Mediaset España. Amazon Prime Video users will have access to every “Caronte” episode the day after it broadcast in Spain via Mediaset España channel Telecinco.

ME saw content sales of over €90 million ($103 million) over 2012-18, €55 million ($63 million) from movies, more than 60% of revenues from abroad, said Musolino.

Sales of fiction and programing averaged €4 million ($4.6 million) in revenues over 2012-15, but €8 million ($9.1 million) in 2018, “with growth prospects, and these revenues feed through directly to the bottom line,” he added.

Having acquired content for years, Mediaset España also has excellent contacts with companies such as Disney and Warner, whose global SVOD distribution operations will launch in Spain. That could facilitate production conversations.

The official launch of Mediterraneo comes as ME posted in 2018 full-year net profits of €200.3 million ($228.3 million), its best result since 2008, before Spain’s plunged into a double-dip recession over 2009-13.

ME stock has appreciated 30.7% in 2019. But gross revenues, still largely driven by TV advertising, were broadly flat for 2018 at €963.6 million ($1.1 billion): Mediaset España has to look to open up another broad front of business beyond TV advertising, building its future as not only a broadcast network but content powerhouse.

More Film

  • “Facing It,” an eight-minute 30 second

    U.K. Short 'Facing It' Takes Top Prize at 2019 VIEW Awards

    “Facing It,” a claymation/live-action film about how relationships mold people, has won the 2019 VIEW Conference Award for best short film. The film was written and directed by Sam Gainsborough and co-written by Louisa Wood and produced at the National Film and Television School’s Beaconsfield Studio in Beaconsfield, U.K. The VIEW Awards are an offshoot [...]

  • THE CINEMA' 'FRAILTY AT LAEMMLE' FILM

    Laemmle Theatres Arthouse Chain No Longer Seeking Buyer

    Los Angeles-based arthouse chain Laemmle Theatres has stopped seeking a buyer, four months after putting itself on the sales block amid slow sales. Greg Laemmle, president of the 81-year-old exhibitor, announced the development Thursday. He told Variety that discussions with an unidentified buyer had reached an advanced stage but fell apart and that there has [...]

  • Morgan Freeman Lori McCreary Gary Lucchesi

    Film News Roundup: Morgan Freeman's Revelations Teams With Gary Lucchesi for Production Venture

    In today’s film news roundup, Morgan Freeman, Lori McCreary and Gary Lucchesi are teaming up; Zolee Griggs, Sara Rue and Ed Quinn are cast; and “Clementine” finds a home. JOINT VENTURE Morgan Freeman and Lori McCreary’s Revelations Entertainment is teaming with former Lakeshore Entertainment president Gary Lucchesi for a joint production venture. Lucchesi will develop [...]

  • 'When Lambs Become Lions' Review: A

    Film Review: 'When Lambs Become Lions'

    “For us, ivory is worthless unless it is on our elephants,” says Kenyan president Uhuru Kenyatta in a televised statement, shortly before several vast hauls of severed elephant tusks — ornately piled like sacred shrines — is ceremoniously set ablaze. It’s a confiscated collection that, Kenyatta tells his audience, is worth $150 million, literally going [...]

  • Shannon Hoon

    Live Nation Productions Boards Danny Clinch-Helmed Blind Melon Doc 'All I Can Say'

    Live Nation Productions and Double E Entertainment have signed on as executive producers of “All I Can Say,” the documentary film featuring footage shot entirely by the late Shannon Hoon of Blind Melon. The film’s title is taken from the opening lines of Blind Melon’s instantly recognizable 1993 smash, “No Rain.” Culled from Hoon’s archives, the [...]

  • Tom Hanks stars as Mister Rogers

    How Mr. Rogers Influenced the Pacing of 'A Beautiful Day in the Neighborhood'

    Fred Rogers was an icon to many. Everyone who met him and knew him says, “He really was like that.” He spoke in a soft voice and he was kind. He believed in doing good to others. He spoke to children in “Mister Rogers Neighborhood” in a soft voice, helping them to process complicated emotions [...]

More From Our Brands

Access exclusive content