The Disney-owned network has issued a put pilot commitment for “Cupcake Men,” a comedy series executive produced by the “Empire” creator and hailing from his Lee Daniels Entertainment banner, as well as SMAC Productions, 20th Century Fox Television and ABC Studios.
The project is inspired by the real life story of former Tennessee Titans players Brian Orakpo and Michael Griffin who, along with their childhood friend Bryan Hynson, opened a cupcake shop in Austin, TX.
Here’s the logline for the series: “Having lived his entire life in the shadows of his recently retired NFL player brothers Mo and Quo, eldest brother and owner of Austin’s most popular cupcake food truck AJ Petty is anxious to finally take the mantle as ‘most-accomplished son; by opening his first brick-and-mortar store. However, when the three brothers shockingly discover that they all own a stake in the business, they must learn to work together despite their clashing approaches on how to run a business and tricky sibling dynamics.”
Owen Smith is set to write and executive produce the pilot, with Marc Velez, Michael Strahan, and Constance Schwartz-Morini also exec producing. Thea Mann is on board as a co-EP.
WME and Ziffren Brittenham LLP represented SMAC Productions in the deal.