×

Kate del Castillo Signs Development Deal with Endemol Shine Boomdog (EXCLUSIVE)

Endemol Shine Boomdog, the Mexico City-based division of Endemol Shine North America, has signed a development pact with actress Kate del Castillo and her fledgling Cholawood Productions company.

Founded by Del Castillo and her partners, entertainment industry exec Carmen Cervantes and journalist Jessica Maldonado, Cholawood will be based out of Endemol Shine’s Los Angeles headquarters.

Del Castillo will both produce and star in shows that will be jointly developed between Cholawood and Endemol. Flavio Morales, Endemol Shine Latino’s Los Angeles-based executive VP of U.S. Initiatives, will oversee the projects with Del Castillo and her Cholawood team.

“It’s an ideal time for Latina-led content; we need more projects told from a woman’s point of view,” said Del Castillo of her company’s mandate to produce more premium content with strong female and Latino characters. The first-look deal could encompass scripted and unscripted television, feature films and documentaries.

Both sides are currently exploring scripted and unscripted development opportunities in both English and Spanish.

While unclear on which projects in the pipeline will first go into production, Endemol Shine Boomdog CEO Alejandro Rincon cited the company’s push to grow its scripted programming content.

“We’re hoping to enlist other big talent and producers to similar development deals,” he said.

Del Castillo said she feels the time is ripe for pitching Latino-focused stories.

“We are here to create a new narrative empowering the Latina and Latino communities. It’s time for us to steer away from stereotypes and clichés,” said Del Castillo. The pact comes at a time when the latest studies continue to report the lack of representation of Latinos both behind and in front of the camera, especially in film.

Best known for her starring role in Telemundo’s smash drama “La Reina del Sur” and her Netflix productions “Ingobernable” and “The Day I Met El Chapo,” Del Castillo next appears with Will Smith and Martin Lawrence in the upcoming action comedy “Bad Boys for Life,” the third installment of the “Bad Boys” franchise.

Endemol Shine Boomdog produces such hit series as “Chumel Con Chumel” (HBO), “MasterChef Latino” (Telemundo), “MasterChef Mexico” (Azteca), “Mira Quien Baila” (Televisa/Univision), “Nicky Jam: El Ganador” (Netflix/Telemundo), “LOL” (Amazon) and “Me Caigo de Risa” (Televisa). The studio’s drama series “El Vato” (Netflix/Universo) snagged an International Emmy Award last year.

Endemol Shine Boomdog recently announced a production and development deal with Televisa, which included the top-rated Mexican adaptation of music competition show, “The Masked Singer.” In August, Amazon Prime licensed the studio’s upcoming drama series about ‘70s pop band phenomenon Menudo in Súbete a mi Moto,” co-produced with Somos Productions and Piñolywood Studios.

(Pictured: Carmen Cervantes, Kate del Castillo and Jessica Maldonado)

More TV

  • MIA Wrap

    Rome MIA Market Wraps With Stronger U.S. Presence, Boosts Italy's Industry Standing

    Rome’s MIA market for TV series, feature films and documentaries wrapped positively Sunday with organizers boasting a bump in attendance just as some 2,500 executives departed in an upbeat mood after four days of dealmaking and presentations of mostly European fresh product, which elevated Italy’s global standing in the industry, especially within the TV sector. [...]

  • NETFLIX ZERO SHOWRUNNER

    Showrunner Stefano Voltaggio on Netflix's 'Zero' About Black Youths in Italy (EXCLUSIVE)

    Netflix recently announced a new Italian original titled “Zero” that will mark the first Italian series centered around the present-day lives of black Italian youths. “Zero” is based on several books by young writer and TV music show host Antonio Dikele Distefano, who was born in Italy from Angolan parents. The project was originated by [...]

  • Content-is-King

    Top TV Execs Tackle New Distribution Landscape in Rome

    ROME – In an increasingly complex TV market, with a host of new big-ticket streaming services preparing to enter an already crowded arena, both buyers and sellers are rethinking some of the fundamentals of the TV business as they grapple with the best way to reach global audiences. A host of top producers, network executives, [...]

  • MIA-MARKET-2019_Europe-Producers-Club_4

    European Producers and Broadcasters Debate How to Weather Streaming Storm

    ROME – The impending rollout of Disney Plus, HBO Max, and other new streaming services promises a new era of uncertainty—and opportunity—for broadcasters and producers in an industry already disrupted by the likes of Netflix and Amazon. At a panel hosted by the European Producers Club Friday afternoon during the MIA market in Rome, executives [...]

  • Kevin-Beggs

    Lionsgate TV Chairman Kevin Beggs on Streamers and TV’s ‘Platinum Era’

    ROME – Over the course of two decades in the industry, Lionsgate Television chairman Kevin Beggs has witnessed the ups and downs of a business that has frequently found itself confronting both dizzying new possibilities as well as existential threats. But these days the veteran exec, who oversees the development of all scripted and non-scripted content [...]

More From Our Brands

Access exclusive content