Karen Kovacs, a former senior executive at Time Inc. and a one-time publisher of People magazine, has been named executive vice president of client partnerships at NBCUniversal’s ad-sales unit.
Kovacs will oversee broader partnerships with advertisers, and work to develop deeper alliances between sponsors and various parts of NBCU’s media portfolio. She will report to Mark Marshall, president, ad sales and partnerships.
“Karen and her team will help our partners understand how the NBCU portfolio solutions can deliver impact beyond impressions,” Marshall said in a prepared statement.
Kovacs was most recently president of brand sales and development at magazine publisher Time Inc., where she developed ad revenue plans with the editorial and consumer marketing teams across 15 different media brands, including People, In Style and Sports Illustrated. She served as Publisher of People between 2010 and 2015, and helped launch People Now, PeopleTV OTT and People on Snapchat.
She joins an ad-sales department that recently restructured, with both Mark Marshall and Laura Molen being elevated to presidents under unit chairman Linda Yaccarino.