×

Joe Earley Named Disney+ Marketing Chief

Veteran TV exec Joe Earley has been named head of marketing for Disney’s new subscription streaming service.

Earley will serve as executive vice president, marketing and operations for Disney+, the Walt Disney Co. announced Monday. Earley most recently served president of The Jackal Group, the production company founded by Gail Berman and based at Fox, where Earley had a long tenure as a television executive. In his new role, he will report to Ricky Strauss, president, content and marketing, Disney+.

“Joe’s industry knowledge and understanding of where the global entertainment marketplace is going will be a key component as we launch and expand the Disney+ footprint,” Strauss said. “The breadth of his experience in both content marketing and production, combined with the quality of his relationships in our industry will be huge assets to Disney+.”

Earley comes to Disney as it puts the finishing touches on its acquisition of 21st Century Fox, which is expected to be finalized before March 1. Prior to working at Jackal, Earley spent more than 20 years as an executive on the TV side for Fox. He most recently was chief operating officer for Fox Television Group, a position he rose to after joining Fox Broadcasting as a senior publicist in 1994.

“I’ve always admired Disney, their brand approach, and the strong connection that people around the world have to their stories and characters,” Earley said. “From the moment I heard about Disney+ and the unparalleled brands that will be brought together on the service, I felt it was the model for the future of entertainment. I’m looking forward to working with Ricky and everyone on the Disney+ team, as well as with the amazingly talented creative content teams at the Company, to build and grow Disney+, giving consumers direct access to the world’s most beloved entertainment.”

Disney has secured multiple high-level Fox TV executives, including Peter Rice, Dana Walden, and John Landgraf, to join its ranks following the finalization of the acquisition. Reporting to Strauss, Earley will be part of a separate business unit from many of the other Fox veterans.

More TV

  • Bud Light Asks Super Bowl Viewers

    Bud Light Asks Super Bowl Viewers to Pick the Ad They Want to See

    Most Super Bowl advertisers put a glitzy commercial in the game and hope for the best. Anheuser-Busch wants viewers to have a stake in the pitch that gets presented on Game Day. Bud Light made two different ads starring Post Malone, and is asking fans to help pick which of the pair ought to run [...]

  • good-morning-america-strahan

    At 'Good Morning America,' Robin Roberts Maintains Her 'X-Factor'

    Robin Roberts used to play basketball in college. She says she’s still building muscles while working at “Good Morning America.” The ABC morning program is many things all at once. It’s a news program. It’s a pillar of the economics of ABC’s parent Walt Disney. And increasingly these days, it is a broader media entity [...]

  • Gabrielle Carteris SAG AFRA PRESIDENT

    SAG-AFTRA Unveils Guidelines for Intimacy Coordinators

    SAG-AFTRA has unveiled the guidelines for intimacy coordinators who are on sets when union members’ work involves nudity and simulated sex. The union released “Standards and Protocols for the Use of Intimacy Coordinators” on Wednesday, six months after announcing that it would standardize the guidelines for such scenes. “SAG-AFTRA believes that implementation of these standards [...]

  • BTS The Late Late Show with

    BTS Goes Into the Woods With James Corden for 'Black Swan' Live TV Debut (Watch)

    BTS took James Corden back into the woods for the live television premiere of the group’s new “Black Swan,” unfolding on a deep-forest set two nights after their Grammys debut, which was also the subject of a short interview on the late-night show. Speaking of their appearance on the Grammys, the group said, “Everything about [...]

  • Verizon Fios to Carry Bloomberg Television

    Verizon Fios to Carry Bloomberg Television

    Verizon Fios will start to offer Bloomberg Television as of January 29, extending the U.S. reach of the business-focused news network. Fios TV customers can be found in New York, Philadelphia, Washington D.C., Boston and other homes on the east coast,. Bloomberg says its TV network is available in more than 433 million homes worldwide. Bloomberg [...]

  • NBCUniversal International Studios strikes first look

    NBCUniversal International Studios strikes first look deal with StoryHunter

    NBCUniversal International Studios has inked a multi-year first look deal with audio and short form video start-up StoryHunter. The agreement will see the Studio develop both scripted and unscripted television content from original StoryHunter IP. StoryHunter will also work with International Studios’ production companies including Carnival, Heyday Television, Monkey and Working Title Television on off-television exploitation of their shows including podcasts and social media activity. [...]

  • Deals Round-up: Smithsonian and Travel Channel

    Deals Round-Up: Smithsonian Channel, Travel Channel, Turner Latin America

    Smithsonian Channel takes US rights to ‘Tower of London’ docuseries The Smithsonian Channel has acquired North American rights to docuseries “Inside the Tower of London” from All3Media International The hybrid history and behind-the-scenes series is produced by All3Media group’s Lion Television. The 8 x 60-minute “Inside the Tower of London” explores 1,000 years of history as [...]

More From Our Brands

Access exclusive content