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NBC News Sets Joanne LaMarca as EP, ‘Today’ Fourth Hour

Just after NBC News recalibrated the fourth our of its daytime “Today” program, it has named a new executive producer to oversee the show.

Joanne LaMarca, a longtime “Today” staffer who left NBC News in 2017 after a long run, will return as the new head of the 10 a.m. hour that is now led by Hoda Kotb and Jenna Bush Hager. The hour is in the midst of a transition: Kotb’s long-time co-host, Kathie Lee Gifford, recently stepped down, succeeded by Hager. And on Monday, NBCUniversal announced that Tammy Filler, the fourth hour’s longtime chief, would move over to E! to help run an expanded news operation.

“It’s a homecoming for Joanne who spent nearly 30 years at ‘Today,’ rising from page to senior producer,” said NBC News President Noah Oppenheim in a memo to staffers Tuesday. ” She was a vital member of the 10 a.m. team for several years overseeing day-to-day production, segments and series.  We couldn’t be happier to welcome her back.”

The change is just the latest for NBC’s morning franchise, which has been going through a series of changes in the two hours that follow the show’s flagship 7 a.m. to 9 a.m. slot. The show’s third hour now features anchors  Al Roker, Dylan Dreyer, Craig Melvin and Sheinelle Jones, who replaced an hour previously led by Megyn Kelly. And Gifford stepped down from the fourth hour earlier this month.

News divisions often install new producers at a program when an anchor change takes place.

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  1. NBC does a great job You are all to be commended from the main desk switchboard operator to behind the scenes to the cameraman. You are always guaranteed a great wake up today show.It’ll be great when Holden returns to the Fourth hour,But right now she is in her own fourth hour the best fourth are her life the miracle of babies. Thank you again for all your hard work.

  2. I agree with the OP, Meredith Viera, ill or not, is possibly the wrong choice for this time slot. She televised as very uncomfortable and unable to keep up with the rapid fire banter which makes The Fourth Hour fun. She was a wonderful reporter, wish we’d see her back at the news.

  3. I really like the new 4th hour. Jenna is hilarious and the pairing with Savannah Guthrie has been a riot, they have TV chemistry and you can tell they’re good friends. Jenna will flex her wings working with Hoda who’s been on for years. Can’t be easy for a long time host to lose her popular cohost.

  4. Well…I just watched Monday 4/29 show. It was a complete and utter train wreck. They brought in Meredith to cover for Hoda, even though she was obviously sick. Those Foster sisters were horrible! And I know it’s a talk show but Please! Tell Jenna to stop interrupting and talking so loud! At one point everyone on the stage was talking. At this rate, the show will be over in 6 months.

  5. The Today Show will continue to be number 1 in my book. All that is going on seems to be running smoothly. Change is something we all have to adapt to. Thank you to all the Staff that continues to make The Today a Show a Hugh Hit

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