×
You will be redirected back to your article in seconds

ITV-Backed Streamer Cirkus to Launch European Drama Service Kritic (EXCLUSIVE)

SVOD outfit Cirkus is expanding with Kritic, a new service programmed with premium non-English-language drama. The first launch will be in Sweden in December and feature big-ticket shows such as “Babylon Berlin” from Germany and “Gomorrah” from Italy.

Cirkus has established itself in the Nordics and German-speaking territories. Kritic will roll out in Sweden before hitting other markets. Another launch is expected in Scandinavia in early 2020. Non-English-language drama is in vogue, and Kritic becomes the third branded service in the Cirkus stable. It joins the original core Cirkus offering and the documentary programmed Curio.

The original Cirkus service, which has the best of British drama, has bolstered its own lineup with some choice acquisitions. These include “Patrick Melrose,” “A Discovery of Witches,” “Vanity Fair” and new seasons of “Line of Duty.” Cirkus, which is carried in seven markets, has the titles across Scandinavia and German-speaking territories.

ITV, Britain’s biggest commercial broadcaster, is a backer of Cirkus, which was launched by industry veterans Hugh Williams and Mark Bradford in 2013. It was set up as a branded service that existing pay-TV operators could integrate with their platforms, offering them a hedge against the U.S. on-demand giants. With the launch of Disney Plus and other U.S.-backed streamers imminent, the traditional pay platforms need to boost their own on-demand offerings more than ever.

Williams and Bradford also told Variety that the Curio factual service, which is available in Finland, Norway, and Sweden, will have a greater focus on environmental issues. Cirkus has bought programs including “Submerged Universe” and “Coming Clean About Green” for Curio. Both execs are headed to Mipcom next week to talk to channel and platform partners.

More TV

  • How ‘Dora the Explorer’ Helped Usher

    How The ‘Dora the Explorer’ Effect Helped Usher in a New Wave of Inclusive Animation

    Close to two decades after “Dora the Explorer” premiered on Nickelodeon, a wave of animated projects that put Latinx characters front and center has made its way to the small screen. From Disney Jr.’s Latina princess show “Elena of Avalor” and Guillermo del Toro’s “Trollhunters: Tales of Arcadia” trilogy at Netflix, to Nickelodeon’s family sitcom [...]

  • TV Ratings: 'Kids Say the Darndest

    TV Ratings: 'Kids Say the Darndest Things' Down, 'Batwoman' Steady Up Against 'SNF'

    With a below average “Sunday Night Football” to contend with, some shows faired better than others in the TV ratings last night. “Kids Say the Darndest Things” with Tiffany Haddish failed to build on its momentum from last week, dipping back down to a 0.6 rating among adults 18-49. The show did maintain 100% of [...]

  • Golden Globes Voters Guide: New Anthology

    Golden Globes Voters Guide: New Anthology Rule, Shorter Campaign Window

    As the number of television series produced in a given year has expanded exponentially, awards committees have seemed to have a hard time keeping up — not only do the voting members of various groups and guilds need to be well-versed on what aired when and is therefore eligible, but they also need to keep [...]

  • THIS IS US -- "Unhinged" Episode

    Asante Blackk on Going From 'When They See Us' to 'This Is Us'

    Asante Blackk was brand new to television when Ava DuVernay and casting director Aisha Coley cast him in “When They See Us,” Netflix’s four-part limited series centered on the real-life young men who were falsely convicted of a horrendous assault in 1980s New York City. Plucked from his Baltimore high school to play the teenage [...]

More From Our Brands

Access exclusive content