×

Annecy: Italy’s Dami Just For Kids Shopping Animated Series ‘Momon Magic’ (EXCLUSIVE)

Milan-based Dami Just For Kids Factory (“Dummysaurs”) is starting pre-production on “Momon Magic,” a TV series pairing a teenage girl who loves to draw and a small blue dog with supernatural powers that will be based on a book series to be published by Italy’s Giunti Editore in 2020.

The 26-episode series – with each episode to run roughly 20 minutes – is conceived and written by Allegra Dami chief of the Milan-based company who is producing in tandem with Canada’s Daniel Vermette, a former Technicolor exec who now runs Montreal-based Connexion Film. The animation work will be done by Italy’s Maga Animation Studio.

“Momon Magic” targets kids aged 6-10 and was “born out of the idea that every kid should have a best friend, initially imaginary and then real, that can help them in their everyday routine, as they grow up,” Dami said.

The little blue dog named Momon and 14-year old Happyleen are best friends. In each episode thanks to a pair of magic sneakers they embark on adventures by immersing themselves in a drawing that Happyleen is working on, so that each drawing becomes an animated adventure.

“Each episode starts with a live-action portion with the girl who is either drawing in her room or on FaceTime with a friend,” said Dami. Then Momon and Happyleen, who both talk, enter a drawing so the action becomes 2D. But when their mission, involving a discovery and some problem-solving, is over, “they return to reality,” Dami added.

“Each character is left with something from the adventure they just had, sort of like a souvenir, when they return to Happyleen’s room ” she noted.

The series is being shopped internationally for the first time at Annecy where last year Allegra Dami presented the series “Dummysaurs” now being aired in Italy by DeAgostini.

“Momon” is particularly close to Dami’s heart because her father, multi-hyphenate Andrea Dani, who died prematurely last year at age 57, “had been coaching me on it from the outset,” she said.

Andrea Dami was a prominent publisher and children’s books author who created the “Topo Tip” children’s TV series sold to some 60 countries around the world.

 

More Film

  • Stuber

    ‘Stuber’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Twentieth Century Fox claims the top spot in spending with “Stuber.” Ads placed for the comedy had an estimated media value of $4.91 million through Sunday for 1,325 national ad airings on 42 networks. [...]

  • BTS - J-Hope, V, Jungkook, Jimin,

    BTS' 'Bring the Soul: The Movie' Gets Global Theatrical Release

    BTS will be back on the big screen this summer. The Korean pop group announced today that their latest feature film, “Bring the Soul: The Movie,” will have a global release on August 7. It arrives just six and a half months after the septet’s last film release, “Love Yourself in Seoul.” “Bring the Soul” [...]

  • Box Office: 'Yesterday' Movie Takes on

    Box Office: 'Annabelle Comes Home' and 'Yesterday' Take on 'Toy Story 4'

    The weekend box office has gone to the dolls. “Annabelle Comes Home,” a supernatural horror film about a possessed toy, is facing off against another band of plastic figurines: “Toy Story 4.” Disney-Pixar’s “Toy Story 4” is expected to dominate box office charts again over newcomers “Annabelle Comes Home” and “Yesterday,” a fantasy musical set [...]

  • 'The Current War' Trailer: Benedict Cumberbatch,

    Benedict Cumberbatch and Nicholas Hoult Feud in 'The Current War' Trailer (Watch)

    101 Studios has released an official new trailer for the Martin Scorcese-produced thriller, “The Current War,”  offering a glimpse into the dramatic 19th century battle over electricity that became known as the “war of the currents.” The film, which is a dramatization of real-life events, will follow the tumultuous journey of Thomas Edison, played by [...]

  • Ford v Ferrari

    Oscars: 31 Upcoming Films That Could Enter the Awards Race

    The year reaches the halfway mark on June 30, and traditionally films from the first six months have an uphill battle in the Oscar race. However, this year’s January-June crop might get a boost from the accelerated schedule: Nominations voting is a tight Jan. 2-Jan. 7, 2020. So if voters start their homework now, early [...]

  • Yesterday Movie Danny Boyle

    Danny Boyle on 'Yesterday,' Leaving 'Bond 25' and Why the Beatles Still Rock

    Danny Boyle would like to reintroduce you to the Beatles. The iconic foursome certainly needs no introduction, but in his movie “Yesterday,” which debuts June 28, the director envisions a word where nobody has heard of John, Paul, George and Ringo. That is, nobody besides Jack Malik. When the struggling songwriter, portrayed by newcomer Himesh [...]

More From Our Brands

Access exclusive content