×

Imagine’s Documentary Arm Sets First-Look Pact With Apple (EXCLUSIVE)

Brian Grazer and Ron Howard’s Imagine Documentaries has set a first-look pact with Apple to develop non-fiction features and series.

The deal comes as Imagine is investing heavily in the premium non-fiction arena. The company in June recruited RadicalMedia veteran Justin Wilkes to head Imagine Documentaries as president.

The deal suggests that Apple sees docu films and series as an important element of the video platform the tech giant has been working on for more than 18 months. In September, Apple acquired global rights to the feature doc “The Elephant Queen,” which will screen later this month at the Sundance Film Festival.

Imagine’s push into documentaries began a few years ago with such projects as “The Beatles: Eight Days a Week — the Touring Years,” directed by Howard, and “Jay-Z’s Made in America,” “Katy Perry: Part of Me,” and “Inside Deep Throat.”

Under Wilkes’ direction, Imagine at present is working on the docu-series “She the People,” featuring actress-playwright Sarah Jones traveling the country to examine issues of sex and power for women. Actor Bryce Dallas Howard is at work on “Dads,” a feature doc that aims to take a humorous look at fatherhood in the modern era.

Imagine bolstered its documentary production infrastructure with the recent hiring of HBO alum Sara Bernstein as executive VP.

Apple has yet to disclose launch or distribution plans for its video content. The company has a slew of original series in various stages of production and development.

(Pictured: Imagine’s “The Beatles: Eight Days a Week — the Touring Years”)

More Digital

  • Ted Sarandos Milestone Award PGA

    Netflix Leader Ted Sarandos Plans Broader Creative Push for the Future

    Ted Sarandos, who has helped to upend the way audiences receive and consume entertainment as Netflix’s chief content officer, will be honored with the Milestone Award at the 31st annual Producers Guild Awards on Jan. 18. Game-changers including Steven Spielberg, Sherry Lansing, Robert Iger, Jeffrey Katzenberg and Ron Meyer have previously received the recognition, and [...]

  • peacock-ads-NBCU

    NBCU's Peacock Marks Media's Latest Try to Connect Consumers, Commercials

    In an era when consumers feel more empowered to avoid TV commercials, NBCUniversal is the latest media company to try to get them to bring ads back into their TV lives. One of the key selling points of big streaming-video services like Netflix and Disney Plus is that subscribers don’t have to endure the commercial [...]

  • OTT.X - Mark Fisher

    Entertainment Merchants Association (EMA) Gets Renamed OTT.X With Expanded Scope

    The Entertainment Merchants Association (EMA) home-video retailing trade group has changed its name to OTT.X, The Over The Top Exchange. The new name reflects the org’s broader scope and community to adapt to the evolution of the home-entertainment ecosystem, according to Mark Fisher, president and CEO of OTT.X. The group’s new website is at ottx.org. [...]

  • UFC 246 - McGregor vs Cerrone

    UFC Inks Facebook Pact for Exclusive Content to Push Pay-Per-View Fights (EXCLUSIVE)

    UFC has upped its investment in original content for Facebook — where it has more than 26 million global followers — to try to convert more mixed martial arts fans into premium pay-per-view buyers. Under the one-year deal between UFC and Facebook, the MMA promoter is producing three original shows for Facebook Watch. All of [...]

More From Our Brands

Access exclusive content