You will be redirected back to your article in seconds

Walt Disney Television Gains Oversight of Hulu’s Scripted Originals Content Team

In the wake of the Disney-Fox merger and Disney’s full assumption of control over Hulu in May, Walt Disney Television has taken oversight of the streamer’s original scripted drama and comedy development.

Hulu’s senior vice president of scripted originals Craig Erwich will now report to Disney Television Studios and ABC Entertainment head Dana Walden, a shift from reporting to Hulu CEO Randy Freer. Erwich and his team will not to relocate to Disney’s headquarters in Burbank, instead remaining in Santa Monica, where he will continue to lead scripted originals planning, development and commissioning for Hulu’s original comedies and drama series.

Disney’s acquisition of Fox’s entertainment assets, finalized in March, has brought together massive organizations that are still in the process of being streamlined. The integration has so far included layoffs, management shuffles, the shuttering of FX Plus, and potentially new compensation models for creatives. A new streaming service, Disney Plus, will debut in November.

Disney Plus has been billed as a more family-friendly streamer, while Hulu has cemented its branding as the more “grown-up” service. Hulu now has over 28 million total subscribers.

“As Hulu drives toward its ambitious subscriber and engagement goals, it is important that we take full advantage of the creative resources and production capabilities of Disney Television Studios, which are among the best in the world,” said Freer in a statement, adding that Erwich and his team have created a “broad, award-winning slate of programming” for the streamer.

Freer is “looking forward to growing that caliber of scripted dramas and comedies on Hulu with the additional power of Walt Disney Television behind it.”

Calling Hulu’s originals “a meaningful part of what has driven the platform’s impressive growth over the past few years,” Walden said that “Craig and his team have done excellent work.”

“I am excited to work with Randy in this next phase of Hulu,” she said. “This new structure will enable Hulu to have access to many of the best creators in the world and programming from all of the content engines inside of Walt Disney Television.”

“The Handmaid’s Tale,” “The Act,” “Catch-22,” “Castle Rock,” “The Looming Tower” and “Pen15” are all shows that have debuted under Erwich, who first joined Hulu in 2014. Prior to that, he oversaw development, production and business operations as executive vice president of Warner Horizon Television.

Before Erwich’s tenure at Warner Horizon, he was exec VP of programming at Fox Broadcasting Company for a dozen years, where he worked with Walden to develop “24,” “Prison Break,” and other series.

Hulu’s unscripted original programming, original film development, and licensed live and on-demand content acquisition teams will stay put and continue to report to Freer, who continues to oversee Hulu’s overall business and operations. Freer reports to Disney’s direct-to-consumer and international head Kevin Mayer.

The streamer’s business and marketing teams will continue to oversee overall content strategy, originals marketing, and capital allocation and investment decisions.

More TV

  • Bristol, CT - March 13, 2017

    Mina Kimes Helps ESPN Kick Off 'Daily' Podcast

    Mina Kimes is preparing to take ESPN into a new frontier. The sports-media giant has launched a “SportsCenter” for Snapchat and tested baseball telecasts for kids. Now it’s hoping to set up shop in another media venue. Starting tomorrow, the Disney-backed company launches “ESPN Daily,” a weekday morning podcast that aims to tap its vast [...]

  • MIA Wrap

    Rome MIA Market Wraps With Stronger U.S. Presence, Boosts Italy's Industry Standing

    Rome’s MIA market for TV series, feature films and documentaries wrapped positively Sunday with organizers boasting a bump in attendance just as some 2,500 executives departed in an upbeat mood after four days of dealmaking and presentations of mostly European fresh product, which elevated Italy’s global standing in the industry, especially within the TV sector. [...]


    Showrunner Stefano Voltaggio on Netflix's 'Zero' About Black Youths in Italy (EXCLUSIVE)

    Netflix recently announced a new Italian original titled “Zero” that will mark the first Italian series centered around the present-day lives of black Italian youths. “Zero” is based on several books by young writer and TV music show host Antonio Dikele Distefano, who was born in Italy from Angolan parents. The project was originated by [...]

  • Content-is-King

    Top TV Execs Tackle New Distribution Landscape in Rome

    ROME – In an increasingly complex TV market, with a host of new big-ticket streaming services preparing to enter an already crowded arena, both buyers and sellers are rethinking some of the fundamentals of the TV business as they grapple with the best way to reach global audiences. A host of top producers, network executives, [...]

  • MIA-MARKET-2019_Europe-Producers-Club_4

    European Producers and Broadcasters Debate How to Weather Streaming Storm

    ROME – The impending rollout of Disney Plus, HBO Max, and other new streaming services promises a new era of uncertainty—and opportunity—for broadcasters and producers in an industry already disrupted by the likes of Netflix and Amazon. At a panel hosted by the European Producers Club Friday afternoon during the MIA market in Rome, executives [...]

  • Kevin-Beggs

    Lionsgate TV Chairman Kevin Beggs on Streamers and TV’s ‘Platinum Era’

    ROME – Over the course of two decades in the industry, Lionsgate Television chairman Kevin Beggs has witnessed the ups and downs of a business that has frequently found itself confronting both dizzying new possibilities as well as existential threats. But these days the veteran exec, who oversees the development of all scripted and non-scripted content [...]

More From Our Brands

Access exclusive content