×
You will be redirected back to your article in seconds

Hulu Hiking Price of Live TV Service 22%, to $55 per Month

Hulu is implementing its second price increase in less than a year for its Hulu With Live TV product — with the base package of 60-plus live channels increasing 22%, to $54.99 per month.

The price hike on the monthly base price of Hulu With Live TV will go into effect Dec. 18 for all customers, with the change reflected for current subscribers in subsequent billing cycles. “The new price better reflects the substantial value of Hulu + Live TV and allows us to continue offering all of the popular live news, sports and entertainment programming included in the plan,” the company said in announcing the increase Friday.

Hulu last raised the price of the live-TV bundle in January 2019, from $40 to $45 per month.

Once seen as a lower-cost option to pricey and overstuffed traditional cable and satellite TV bundles, “virtual” pay-TV services have ultimately faced the same economics that have held in the industry for years — in which programmers demand higher carriage fees, leading to regular price increases for consumers. “We all have to ultimately run a business that can be profitable,” Hulu CEO Randy Freer said at a conference a year ago.

The latest price hike comes after Hulu added an estimated 400,000 new customers in the third quarter of 2019, putting it at 2.7 million — just ahead Dish Network’s Sling TV to nab the No. 1 spot among U.S. over-the-top TV providers for the first time.

Hulu, which is now controlled by Disney, noted that the Hulu With Live TV service includes access to all of its on-demand content, comprising over 85,000 TV episodes and thousands of movies. The lineup includes Hulu originals like “The Handmaid’s Tale,” “Castle Rock” and “Shrill,” as well as current and past TV shows including “This Is Us,” “The Good Doctor,” “Family Guy,” “ER” and “Lost.”

Hulu also noted that customers can downgrade their live TV subscription — to get just the $5.99 per month (with ads) or $11.99 per month (no ads) SVOD-only tiers — at any time. “If you love college football, choose Hulu + Live TV during the season, then switch to one of Hulu’s less expensive on-demand plans when it’s over,” the company said in announcing the price increase.

Also, as execs have said in the past, Hulu is “actively exploring ways to provide additional, more tailored live TV options in the future,” the company said. That could include smaller, less-expensive bundles that exclude entertainment channels.

The Hulu With Live TV lineup includes all four major broadcast nets — ABC, CBS, Fox and NBC — in most U.S. markets, as well as cable channels including ESPN, Fox Sports, CNN, FX, and TNT.

More TV

  • When They See Us Netflix

    SAG Award TV Nominations Make Up for Golden Globes' Mistakes

    Leave it to the Screen Actors Guild Awards to clean up the Golden Globes’ mess earlier this week. TV performers and shows that were inexplicably missing when the Hollywood Foreign Press announced their nominees on Monday were given their due when SAG announced its picks on Wednesday morning. Most notably, “When They See Us” star [...]

  • quibi

    Quibi Orders Gaming Thriller ‘Curs_r’ From Anton, Stigma, Ridley Scott

    Quibi has greenlit the development of “Curs_r,” a gaming drama series executive produced by Anton, Stigma Films and Ridley Scott. The series will be directed by Toby Meakins (“Bite Size Horror”) and is written by Simon Allen (“The Watch,” “Das Boot,” “The Musketeers”). Matthew James Wilkinson (“Yesterday,” “Amulet”) is producing. The series centers on the [...]

  • TV Ratings: 'The Masked Singer' Chopped

    TV Ratings: 'The Masked Singer' Chopped Down to Series Low

    As the tree was felled on “The Masked Singer” last night, so were the Fox series’ TV ratings. The singing competition scored a series low 1.6 rating among adults 18-49 and was watched by 5.8 million total viewers, dropping 11% from last week’s previous low of 1.8 and 6.6 million viewers. “The Moodys” had more [...]

  • Universal Music U.K. Poaches BBC’s Alice

    Universal Music Poaches BBC’s Alice Webb to Run Eagle Rock

    Alice Webb is moving from the BBC to Eagle Rock, the Universal Music U.K.-backed producer and distributor of music programming. Webb has held several senior roles in a 15-year career at the BBC including head of its kids unit and COO of its BBC North division, overseeing the relocation of key departments from London to [...]

  • Daniel Ek Spotify

    New Netflix Original to Tell the Story of Spotify's Creation

    In a case of one disrupter telling the story of another, Netflix has boarded a series about the creation of Spotify, the Swedish startup that’s become one of the world’s leading music services. The as-yet-untitled limited series, to be directed by Per-Olav Sørensen (“Quicksand”), is inspired by the book “Spotify Untold” by Sven Carlsson and [...]

  • SAG Awards Placeholder

    SAG Award Nominations: The Complete List

    Screen Actors Guild Awards nominations were announced Wednesday morning, with Quentin Tarantino’s “Once Upon a Time in Hollywood,” Martin Scorsese’s “The Irishman” and Jay Roach’s “Bombshell” dominating nods on the film front. “The Marvelous Mrs. Maisel” with Rachel Brosnanhan led the pack among TV shows. “Superstore” star America Ferrera and “Black Panther” actress Danai Gurira were [...]

More From Our Brands

Access exclusive content