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Hulu has decided not to move forward with Marvel’s “Ghost Rider,” a live action series that had been set to star Gabriel Luna, Variety has learned.

The split was due to a creative impasse, according to a source familiar with the situation.

Luna had been tapped to suit up as the titular Ghost Rider, which would have been the second time that he appeared as the character after portraying the antihero in ABC-Marvel series “Agents of S.H.I.E.L.D.”

Ghost Rider, aka Robbie Reyes, has been described as “consumed by hellfire and supernaturally bound to a demon. He lives on the Texas/Mexico border and when he unleashes the Rider, Robbie brings vengeance for the innocents he encounters, but struggles to control the power he wields.”

Ingrid Escajeda was set to serve as showrunner and executive producer on the series, with Paul Zbyszewski and Marvel TV head Jeph Loeb also executive producing.

Hulu still has Marvel’s “Helstrom” coming up, as well as a slate of Marvel Animation series that will be released in 2020, including shows based on Howard the the Duck, M.O.D.O.K, Hit-Monkey, and Tigra and Dazzler. Hulu also airs the live-action Marvel series “Runaways,” which is going into its third season and will premiere on Dec. 13.

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