×

Hello Sunshine Debuts Kids and Animation Unit Led by Claire Curley (EXCLUSIVE)

Hello Sunshine, the media company founded by Reese Witherspoon, has launched a kids and animated division to be led by Nickelodeon vet Claire Curley.

The unit will create content for younger audiences aged 3-5 and 6-9, “shining a light on where girls are right now and helping them chart their path forward,” according to the company. In her new role, Curley will develop a slate of animated kids’ content, and will launch with productions aimed at the preschool and younger grade school set.

The company has also brought on Zoe Fairbourn as head of brand partnerships, expanding on her working relationship with the company as a consultant developing originals and integrated marketing programs. Curley and Fairbourn are based in Los Angeles and will report to Hello Sunshine CEO Sarah Harden.

“As we continue to grow as a company, we are excited to expand our content offerings to reach the leaders of our future and empower young girls through entertainment,” said Harden in a statement. “Claire and Zoe are extraordinary leaders whose decades of accomplishments represent the excellence we strive for at Hello Sunshine. With Claire leading this new venture and Zoe joining us  full-time to head Brand Partnerships, we look forward to the breadth of experience they bring as we continue to redefine  industry standards through inclusive and representative storytelling.”

Curley most recently served as senior vice president of franchise animation at Nickelodeon, after beginning her decade-plus tenure there as a director in digital content development and production. There, she built a digital production unit that developed and produced content in interactive, live action and animation formats. Series that originated through the unit include “Adventures of Kid Danger” and “Welcome to Wayne.” Prior to that, Curley was a producer and Sesame Workshop, where her contributions to “The Electric Company” led to a Daytime Emmy Award for Outstanding Children’s Series in 2012.

“Launching a kids and animation division with the extraordinary team at Hello Sunshine is a dream come true,” said Curley. “I am  thrilled to expand upon their mission, champion female voices and empower and inspire younger audiences through story.”

Fairbourn most recently oversaw film and television integration and promotional campaigns, as well as TWC and Dimension licensing, for the Weinstein Company. She previously created and managed Relativity Media’s largest corporate integrated marketing deals and developed content opportunities for the company’s brands.

“Over the past few months, I have had the opportunity to experience the exceptional dedication and passion of the Hello Sunshine community,” said Fairbourn. “I am excited to join the team full time and continue to build strategic partnerships with similarly impassioned brands that align with our goals.”

Popular on Variety

More TV

  • 'Game of Thrones' Fashion at the

    'Game of Thrones,' Fashion Slayers: HBO's Drama Winners Also Shined on the Carpet

    The cast of HBO’s “Game of Thrones” knew how to make an entrance (and an exit) on Sunday night at the Primetime Emmy Awards. Before winning the night’s final trophy, Best Drama Series, stars like Emilia Clarke and Sophie Turner pulled out some fantastical looks on the purple carpet, with Clarke donning the mother-of-all-earrings by [...]

  • Emmys Fashion: Best Dressed on the

    Emmys: Best Fashion on the Purple Carpet

    The biggest stars in television stepped out on the Emmy purple carpet on Sunday night in a stunning display of gowns and vivacious looks. Fashion expert Brooke Jaffe, who visited Variety’s set after the show, picked some of her favorite dresses of the night, which included Zendaya’s truly enviable Vera number and Mandy Moore in [...]

  • Emmys 2019: Biggest Winners and Losers

    Winners and Losers of the 71st Emmy Awards

    The 71st Emmy Awards was a spectacular affair for the Brits, while broadcast networks all but vanished. Watch Variety’s Elaine Low and Audrey Yap unpack TV’s biggest night of the year, which saw “Game of Thrones” and “Fleabag” take home the top prizes, winning best drama series and best comedy series, respectively. Popular on Variety

  • Atmosphere71st Annual Primetime Emmy Awards, Show,

    Emmy Viewers Not 'Feelin' Good' About Bizarre Music Choices

    It was known ahead of time that the Emmy Awards planned to dispense with a traditional orchestra or pit band for the walk-up and bumper music. What wasn’t anticipated was that the music choices were being outsourced to a bar mitzvah DJ in Des Moines. Or, very possibly, it was a local who had found [...]

  • Atmosphere71st Annual Primetime Emmy Awards, Show,

    Emmys: Big 4 Broadcasters Post Lowest Combined Wins Ever

    The Big 4 broadcast networks put a cap on their worst year in Emmy history on Sunday night. ABC, CBS, Fox and NBC brought home just 16 Emmy Awards — the lowest combined total in history for the four major broadcast networks. The previous low was 19 combined wins in 2016. Last year, the networks [...]

  • Karamo BrownLA LGBT Center 'Hearts of

    Karamo Brown Addresses Backlash Against Sean Spicer Comments

    Karamo Brown has doubled down on comments he made about his fellow “Dancing with the Stars” contestant Sean Spicer, in which he promoted the idea of meeting political adversaries “in the middle.” The amicable “Queer Eye” host received criticism when he said he was “most excited to meet” Spicer ahead of the show’s 28th season, [...]

More From Our Brands

Access exclusive content