×
You will be redirected back to your article in seconds

Grammy Ratings Hit New Demo Low, Tick Up in Total Viewers

UPDATED: The Grammy Awards set another new low in adults 18-49 while seeing a small increase in total viewers compared to 2018.

In the time zone adjusted fast nationals, the Sunday awards telecast on CBS nabbed a 5.6 rating in adults 18-49 and 19.9 million viewers. That is compared to a 5.9 rating and 19.8 million viewers the awards show drew last year, which was the lowest key demo rating the show had ever drawn at that time.

The 2019 Grammys also drew 12.8 rating in metered market households, up ever so slightly from the 12.7 rating the 2018 telecast drew.

This is the latest example of live awards show ratings fatigue, with recent telecasts of the Academy Awards and Emmys all seeing serious declines. The recent Golden Globe Awards proved to be an anomaly, seeing a small increase versus last year.

The 2018 Grammys opened to a 5.4 rating in adults 18-49 and 17.6 million viewers before adjusting up to a 5.9 rating and 19.8 million viewers. That was down approximately 24% in both measures from the 2017 Grammys.

Kacey Musgraves, Lady Gaga, Cardi B, and Childish Gambino all took home awards this year. Musgraves took home one of the four top awards of the night, album of the year, in addition to almost sweeping the country categories with three additional wins. Gambino’s “This Is America” made history, nabbing hip hop’s first-ever wins in the song of the year and record of the year categories.

More Music

  • Gerald Blum, Inspiration for 'WKRP In

    Gerald Blum, Inspiration for 'Big Guy' Carlson on 'WKRP in Cincinnati,' Dies at 86

    Gerald “Jerry” Blum, the inspiration for the character of radio station general manager Art “Big Guy” Carlson on the long-running TV sitcom “WKRP in Cincinnati,” died Saturday at 86. The Atlanta radio veteran was affectionately transformed into the fictional Carlson by veteran comic actor Gordon Jump on “WKRP,” which ran for four seasons on CBS [...]

  • Arista Records, Mogul Vision Launch Joint

    Arista Records, Mogul Vision Launch Joint Venture

    Arista Records and Smokepurpp/ Lil Mosey manager Josh Marshall today announced the launch of Mogul Vision Music, a new joint venture label focused on “breaking extraordinary talent and building artist careers through innovative A&R, branding and marketing strategy,” according to the announcement. Based in New York with Marshall (pictured above left, with Massey) as its CEO, the [...]

  • Jussie Smollett

    Jussie Smollett Faces Prison, Career Ruin if He Lied About Attack

    Jussie Smollett is facing prison time and the implosion of his career if it turns out he lied about being the target of a hate crime, legal and public relations experts say. “The best thing that Jussie can do is pray and pray a lot,” said Ronn Torossian, founder of 5W Public Relations. “If he [...]

  • Ryan Adams Sexual Harassment

    Ryan Adams Silenced by Radio Amid Allegations

    Ryan Adams, currently mired in sexual harassment charges raised by a story in the New York Times last week, is being abandoned in droves at Adult Album Alternative radio stations around the country. The singer/songwriter had been a stalwart of Triple A since scoring No. 1 singles with “New York, New York” in December 2001 [...]

  • Watch First Trailer for Motley Crue

    Watch First Trailer for Motley Crue Biopic 'The Dirt'

    Netflix has dropped the first trailer for its Motley Crue biopic “The Dirt” — based on Neil Strauss’ best-selling history of the legendarily bad-behaved ‘80s metal icons — and it looks like the film pulls no punches in terms of the band’s famously sordid history. In this two-minute trailer, we get glimpses of singer Vince [...]

  • Martin Bandier to Be Honored at

    Martin Bandier to Be Honored at Songwriters Hall of Fame Ceremony

    Martin Bandier, outgoing chairman and CEO of Sony/ATV Music Publishing, will be awarded the Visionary Leadership Award at the 50 th Annual Songwriters Hall of Fame Induction and Awards Dinner. The ceremony will take place on Thursday, June 13 at the Marriott Marquis Hotel in New York City. According to the announcement, the Visionary Leadership Award “acknowledges a member of the Songwriters Hall of Fame Board [...]

More From Our Brands

Access exclusive content