×

Grammy Ratings Hit New Demo Low, Tick Up in Total Viewers

UPDATED: The Grammy Awards set another new low in adults 18-49 while seeing a small increase in total viewers compared to 2018.

In the time zone adjusted fast nationals, the Sunday awards telecast on CBS nabbed a 5.6 rating in adults 18-49 and 19.9 million viewers. That is compared to a 5.9 rating and 19.8 million viewers the awards show drew last year, which was the lowest key demo rating the show had ever drawn at that time.

The 2019 Grammys also drew 12.8 rating in metered market households, up ever so slightly from the 12.7 rating the 2018 telecast drew.

This is the latest example of live awards show ratings fatigue, with recent telecasts of the Academy Awards and Emmys all seeing serious declines. The recent Golden Globe Awards proved to be an anomaly, seeing a small increase versus last year.

The 2018 Grammys opened to a 5.4 rating in adults 18-49 and 17.6 million viewers before adjusting up to a 5.9 rating and 19.8 million viewers. That was down approximately 24% in both measures from the 2017 Grammys.

Kacey Musgraves, Lady Gaga, Cardi B, and Childish Gambino all took home awards this year. Musgraves took home one of the four top awards of the night, album of the year, in addition to almost sweeping the country categories with three additional wins. Gambino’s “This Is America” made history, nabbing hip hop’s first-ever wins in the song of the year and record of the year categories.

More Music

  • Snoop Dogg

    5 Things We Learned From Snoop Dogg's 'Red Table Talk' Interview

    After a few weeks in hot water, rapper Snoop Dogg made an appearance on Jada Pinkett Smith and family’s “Red Table Talk” web series to clear the air on a few trending topics — the biggest being his recent feud with Gayle King, for which he has since apologized for inciting. Following the death of [...]

  • Mazzy Star’s David Roback Remembered by

    Mazzy Star’s David Roback Remembered by Bandmates and Friends

    David Roback, who passed away yesterday at the age of 61, was a founding member of three deeply influential ‘80s-era bands: the Rain Parade, Opal and Mazzy Star. That the same guitarist-songwriter-producer would play a founding role in three such different but equally far-reaching groups is in itself remarkable, but Roback’s shunning of the spotlight [...]

  • Clay Bradley of BMI

    BMI Nashville Brings Clay Bradley Back Into Fold as Creative VP

    Clay Bradley, a member of a music royalty family who first came up through the executive ranks at BMI Nashville, is returning to the fold as the performing rights organization’s VP of creative. He assumes the role March 17, reporting to Alex Flores, BMI’s senior VP of creative. Bradley steps into a position vacated by [...]

  • Maren Morris 53rd Annual CMA Awards,

    Maren Morris to Hit Road With 'Tour Bus Baby' for Summer Amphitheater Outing

    Maren Morris is not one for a super-extended maternity leave. After previously announcing a handful of festival dates for the summer, Morris has now revealed plans for a full amphitheater tour that will take her across North America through the summer months and into the early fall, wrapping with a return to L.A.’s Greek Theater [...]

More From Our Brands

Access exclusive content