×

Facebook Signs Deal With Crypt TV for Slate of Five Horror Series

Crypt TV, the digital studio founded by Eli Roth and Jack Davis and backed by Jason Blum, expanded its deal with Facebook, inking a content partnership to create a slate of five horror and monster-themed series exclusively for Facebook Watch.

For Facebook Watch, it’s one of the first deals for a full slate of content from a partner — as opposed to deals for one-off shows, as it has been doing to date. The goal: to build a personalized, social-video experience for Facebook Watch from digital partners like Crypt TV that have a strong brand and loyal following on Facebook.

Crypt TV, founded in 2015, has 3 million followers on Facebook and initially launched with Facebook as its primary exclusive platform in the first two years of the company.

Facebook has agreed to fund five new series, each approximately 10 episodes, under the pact. Facebook Watch and Crypt TV are currently in active development on other shows. Executive producers on the series from Crypt TV are Jack Davis, Kate Krantz and Darren Brandl. Wiip, the independent studio founded by former ABC Entertainment president Paul Lee, will also serve as co-producers.

The slate deal does not include “The Birch,” Crypt TV’s 14-episode thriller slated premiere on Facebook Watch on Oct. 11. “The Birch,” based on a short of the same name, centers on the dark relationship between a tree-monster and teen who summons her in a time of crisis, told from multiple character perspectives as their lives are indelibly shaped by The Birch.

The expanded partnership with Facebook “is a unique opportunity for Crypt to continue to build our brand and bring our original scary IP to Facebook Watch,” Crypt TV CEO Jack Davis said in announcing the deal. “Our monsters are anchored to powerful emotions and we hope the exploration of these universal emotions brings the world a little bit closer together. Because of the community and engagement Facebook makes possible, we feel like we’ve had a real chance to fulfill our mission and continue to grow this mission moving forward.”

The Crypt TV pact continues Facebook’s investment in original programming. The strategy is aimed at pushing the social platform’s 2 billion-plus users to Facebook Watch with content geared around engaging communities of interest — to spur viewers to comment and share on the videos. The company claims it’s working: On a daily basis, 140 million people come to Facebook Watch, Facebook said last month, nearly doubling in six months. Facebook Watch viewers spend an average of 26 minutes per day watching video.

Crypt TV’s original content has generated more than 1 billion views to date, and the company says it has 12 million follows across all platforms, featuring characters from franchises including The Birch, Sunny Family Cult, and The Look-See. Crypt TV also has produced content for studio and TV partners including Fox, Warner Bros. and Netflix.

In 2018, Crypt TV raised $6.2 million in Series A funding, bringing it to over $10 million in funding to date. Investors include Jason Blum’s Blumhouse Productions, Lerer Hippeau, NBCUniversal and Advancit Capital.

Popular on Variety

More TV

  • ITV STUDIOS PRESENTS VERAFILM 2Pictured: BRENDA

    Brenda Blethyn to Star in New ITV Sitcom 'Kate and Kolo'

    Oscar-nominated Brenda Blethyn is set to star in the new sitcom “Kate and Kolo” for ITV, the U.K. broadcaster announced at the Edinburgh TV Festival. Blethyn takes on the title role of Kate in the comedy alongside theater and film actor Jimmy Akingbola as Kolo. Blethyn is a popular star with ITV audiences after having [...]

  • Sean Spicer Emmys

    Sean Spicer's Casting Explained? Red States Love 'Dancing With the Stars'

    ABC faced backlash this week after casting former White House press secretary Sean Spicer on “Dancing with the Stars.” But that outrage might actually spice up the dancing competition’s dwindling ratings — particularly in Trump Country. “Dancing with the Stars” has faced a relatively alarming decline in ratings over the past two cycles, falling 32% [...]

  • Peppa Pig

    Hasbro Acquires Entertainment One in $4 Billion All-Cash Deal

    Toymaker Hasbro is acquiring studio Entertainment One in an all-cash transaction valued at $4 billion, bringing My Little Pony and Nerf under the same umbrella as “Peppa Pig” and “PJ Masks” and furthering Hasbro’s growth goals in the infant and preschool categories. Hasbro aims to expand its operations in film and TV. Entertainment One’s production [...]

  • Sarah Michelle Gellar

    'Other People's Houses' Starring Sarah Michelle Gellar in the Works at Fox

    Sarah Michelle Gellar is looking to reunite with “Ringer” creators Eric Charmelo and Nicole Snyder on a dramedy co-produced by Fox Entertainment and UTV. Fox is developing “Other People’s Houses,” Variety has learned, and has given the project a script commitment. Charmelo and Snyder will write and executive produce, while Neil Meron, Sarah Michelle Gellar [...]

  • Ann Sarnoff Warner Bros

    Ann Sarnoff Formally Takes Reins of Warner Bros. as CEO

    The Ann Sarnoff era at Warner Bros. has begun. Sarnoff formally took the reins as Warner Bros. chair-CEO on Thursday, two months after she was appointed to the post. Sarnoff told employees in a memo that she has been impressed by the company’s track record during the past year amid a period of upheaval for [...]

  • Jamie-Lynn Sigler'Woke Up This Morning: The

    ‘Sopranos’ Cast Members to Present at VMAs in New Jersey

    The VMAs will reunite “Sopranos” castmates for the big awards show happening Monday night in Newark, New Jersey — right next door to America’s favorite crime family.  Drea De Matteo (who played the mobster girlfriend-turned F.B.I. informant Adriana La Cerva), Jamie-Lynn Sigler (who played Tony Soprano’s precocious daughter Meadow Soprano) and Vincent Pastore (who played [...]

  • The L Word

    'The L Word: Generation Q' Teaser Unites Original Cast, New Characters

    Showtime has released the first look at the next generation of “The L Word” and its new cast including Rosanny Zayas, Jacqueline Toboni, Sepideh Moafi, Arienne Mandi, and Micah Lee. Along with some of the original cast, including Jennifer Beals, Leisha Hailey, and Katherine Moennig, the series sequel picks up where its creator Ilene Chaiken [...]

More From Our Brands

Access exclusive content