×

Facebook Signs Deal With Crypt TV for Slate of Five Horror Series

Crypt TV, the digital studio founded by Eli Roth and Jack Davis and backed by Jason Blum, expanded its deal with Facebook, inking a content partnership to create a slate of five horror and monster-themed series exclusively for Facebook Watch.

For Facebook Watch, it’s one of the first deals for a full slate of content from a partner — as opposed to deals for one-off shows, as it has been doing to date. The goal: to build a personalized, social-video experience for Facebook Watch from digital partners like Crypt TV that have a strong brand and loyal following on Facebook.

Crypt TV, founded in 2015, has 3 million followers on Facebook and initially launched with Facebook as its primary exclusive platform in the first two years of the company.

Facebook has agreed to fund five new series, each approximately 10 episodes, under the pact. Facebook Watch and Crypt TV are currently in active development on other shows. Executive producers on the series from Crypt TV are Jack Davis, Kate Krantz and Darren Brandl. Wiip, the independent studio founded by former ABC Entertainment president Paul Lee, will also serve as co-producers.

The slate deal does not include “The Birch,” Crypt TV’s 14-episode thriller slated premiere on Facebook Watch on Oct. 11. “The Birch,” based on a short of the same name, centers on the dark relationship between a tree-monster and teen who summons her in a time of crisis, told from multiple character perspectives as their lives are indelibly shaped by The Birch.

The expanded partnership with Facebook “is a unique opportunity for Crypt to continue to build our brand and bring our original scary IP to Facebook Watch,” Crypt TV CEO Jack Davis said in announcing the deal. “Our monsters are anchored to powerful emotions and we hope the exploration of these universal emotions brings the world a little bit closer together. Because of the community and engagement Facebook makes possible, we feel like we’ve had a real chance to fulfill our mission and continue to grow this mission moving forward.”

The Crypt TV pact continues Facebook’s investment in original programming. The strategy is aimed at pushing the social platform’s 2 billion-plus users to Facebook Watch with content geared around engaging communities of interest — to spur viewers to comment and share on the videos. The company claims it’s working: On a daily basis, 140 million people come to Facebook Watch, Facebook said last month, nearly doubling in six months. Facebook Watch viewers spend an average of 26 minutes per day watching video.

Crypt TV’s original content has generated more than 1 billion views to date, and the company says it has 12 million follows across all platforms, featuring characters from franchises including The Birch, Sunny Family Cult, and The Look-See. Crypt TV also has produced content for studio and TV partners including Fox, Warner Bros. and Netflix.

In 2018, Crypt TV raised $6.2 million in Series A funding, bringing it to over $10 million in funding to date. Investors include Jason Blum’s Blumhouse Productions, Lerer Hippeau, NBCUniversal and Advancit Capital.

More TV

  • HBO Max - WarnerMedia

    HBO Max Orders LGBTQ Movement Docuseries From Producers Jim Parsons, Greg Berlanti

    HBO Max has commissioned a four-part docuseries on the history of the LGBTQ+ movement. Titled “Equal,” the series will explore the true stories of leaders and activists of the movement. Each hour-long episode will feature interviews, reenactments, and never before seen footage. The series hails from Warner Horizon Unscripted Television. “We are extremely proud to [...]

  • Dead To Me

    Streaming Shows Nearly Doubled in Last Year, Boosting Los Angeles TV Production

    Television production in Los Angeles has received a major boost from streaming shows, according to a new report from the permitting organization FilmLA. The number of new digital projects nearly doubled between the 2017-18 and 2018-19 development cycles, increasing approximately 85.3% in a year. The number of digitally distributed original series in production has increased by [...]

  • Jessica Biel Limetown Premiere

    Why 'Limetown' Star & Producer Jessica Biel Thought the Show Was Based on a True Story

    In a world of increasingly outlandish headlines, the story behind “Limetown” — in which an entire community in rural Tennessee disappears overnight — seems plausible. Even Jessica Biel, who executive produces and stars in the Facebook Watch television adaptation of the hit 2015 podcast, was initially convinced that it was real. “I just thought I [...]

  • Tulsi Gabbard, Tom Steyer, Cory Booker,

    TV Ratings: Fourth Democratic Debate Draws 8.3 Million Viewers

    Last night’s Democratic debate, which saw frontrunner Elizabeth Warren come under attack from all sides, drew around 8.3 million total viewers on CNN. That viewership figure is down 46% on the first NBC debate which was watched by 15.3 million viewers, and also on the two previous CNN debates which garnered 10.7 million (down 22%) [...]

  • All That Nickelodeon logo

    'All That' Revival Scores 13 More Episodes at Nickelodeon

    The “All That” revival at Nickelodeon just got twice as big. Nickelodeon has issued an order for 13 more episodes of the new spin on the ’90s sketch comedy show, taking the total episode count for season 1 of the revival to 26. Variety reported exclusively back in February that an “All That” revival was in [...]

  • Brian Koppelman and David Levien Billions

    'Billions' Creators to Develop 'Super Pumped: The Battle for Uber' Series at Showtime

    Brian Koppelman and David Levien are developing a limited series about ridesharing company Uber for Showtime. The “Billions” creators and showrunners will serve as writers and executive producers on the series, which will be based on Mike Isaac’s book “Super Pumped: The Battle for Uber.” Isaac will serve as co-executive producer on the project, which [...]

  • All Rise Prodigal Son Network TV

    Networks Tout Delayed Viewing Amid Dismal Early-Season Numbers

    The 2019-20 broadcast premiere season has begun, and the ratings are … underwhelming. More specifically, the Nielsen live-plus-same day ratings are underwhelming. Of the 13 new shows that debuted across the Big 4 during premiere week (Sept. 23-29), the highest-rated was Fox’s “Prodigal Son,” which notched a 0.96 rating in adults 18-49. In terms of [...]

More From Our Brands

Access exclusive content